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Destination Operations

Destination Operations

Code: FES3RB011C
Extent: 3 ECTS (81 h)
Timing: Semester 3-4 (5)
Language: English
Level: Professional studies
Type:  Professional Specialisation Studies

Tourism Management
The course is part of the module Customer Orientated Development in Tourism

Learning outcomes
The aim of the course is to provide the student with the core supervisory capabilities necessary for destination and tourism operations. The student will perceive the destination as a cluster of different companies and organisations from the supervisory point of view. The student will increase the understanding of different tourism destinations and management operations to increase the competativeness of destinations.

Upon successful completion of the course, the student

- has insight into the middle management expertise, understands the challenges he/she will encounter and is determined to work in a supervisory position
- knows the inter-relationship between different operators in tourism destination
- can make decisions and justify them
- can analyse and understand requirements and opportunities that destination provides for tourism product development.

Course contents
- Tourism destination structure: Operators and Visitors
- Role of the supervisor and destination management organisations
- Distribution in Tourism
- Visitor Management in Destinations
- Support Activities for Destinations

Cooperation with the business community and other organisations
All the assignments are working life related and based on practical cases. Part of the course is to develop customer oriented product concepts for the needs of Finnish Tourism Industry. Students are encouraged to actively present their own thoughts and to participate in innovating new experiences.

Students have to follow international business customs and practices, e.g. Tourism Product descriptions.

Teaching and learning methods
It is possible to complete the course based on classroom learning or part time learning:

a) Classroom learning:
Lectures and examinations 24 h
Self-studies 56 h
The assessment of one’s own learning 1 h

b) Part time learning:
Lectures and examinations 10 h
Self-studies 70 h
The assessment of one’s own learning 1 h

Recognition of Prior Learning, RPL  (in Finnish AHOT)
The required skills and competences can be demonstrated by a skills examination.

Teachers with the main responsibility for the course
Kari Halonen

Course materials
Articles and additional material in MOODLE


The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed online in WinhaOpaali.

Assessment criteria

Grade 1
• outline key players in destination 
• outline different kind of customer groups
• compare different destination operations
• knows some destination services   and their practical implementation

Grade 3
• compare different kind of customers group and their needs
• knows the inter-relationship between different operators in tourism destination
• understands destination distribution  process
• is able to participate in tourism product development group work

Grade 5
• plan and organize visitor management and support avtivities in destination
• analyse and evaluate different customer groups in relation to tourism product development process
• analyse different options for destination distribution