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International Business Case Study

International Business Case Study

Code: FES2RB008E
Extent: 2 ECTS (54 h)
Timing: Semester 3, 4
Language: English
Level: Professional studies
Type: Compulsory

Prerequisites
Courses: Basics of Travel and Tourism Industry and Travel Agents and Tour Operators should be done before this course.

Learning outcomes
The objective of the course is case study research given by travel companies and tourism organizations.  A student will in group survey meaningful and current topic in theory and in practice. The practical part of the study case will be done during London World Travel Market-travel fair in November.

Course contents
• Organizing and planning own work in a group in case study process
• Surveying the case topic given in theory and in practice with analysis
• Written case report with presentation to representatives of travel companies and tourism organizations

Cooperation with the business community and other organisations
The course includes international case study and study visit to travel fair in London´s World  Travel Market.

International
The course includes international case study and study visit to travel fair in London´s World  Travel Market.

Teaching and learning methods
Class meetings and group meetings. A study trip. Presentations. The assessment of one’s own learning 1 h.

Recognition of Prior Learning, RPL  (in Finnish AHOT)
The required skills and competences can be demonstrated by a skills examination.

Teacher/s with the main responsibility for the course
Salla Juustila

Course materials
Will be given at the beginning of the course.

Additional reading
Will be given at the beginning of the course.

Assessment
The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed online in WinhaOpaali.

Assessment criteria

Grade 1
The student participates in international travel fair and finds the information needed for case study. Student works individually and in a team for case study and takes part in presentation of the case study.

Grade 3
The student participates actively in international travel fair and actively searches and finds the information needed for case study. Student works responsible in a team and takes actively part in presentation of the case study. Student has insight into the international travel business and new trends globally

Grade 5
The student participates actively and with initiative in international travel fair. He/she use versatile sources to find the information needed for case study. Student works very responsible in a team and takes very actively part for case study and it's presentation. The student analyzes the international travel business and new trends globally