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Hospitality Trends

Hospitality Trends

Code: DES8RB020
Extent: 3 ECTS (81 h)
Timing: Intensive week 43, Monday-Thursday
Language: English
Level: free elective studies
Type: free elective studies

Prerequisites
Available to HAAGA-HELIA University of Applied Science degree programme, exhange students and Open University students. The course is best suited for 2nd. and 3rd. year students, with special interest on managerial trend tracking and creative decision-making

Learning outcomes
The aim of the course is to give the students an overview and understanding
of some of the main trends and developments in the hospitality industry, and especially how to track and utilize trends in hospitality management decision making. The scope of the course is international, combining findings from various management cultures.

Upon participating the course the student
• can track (mega) trends and weak signals
• can anticipate changes in the market place, adapt to new situations and knows how to identify and create new opportunities
• is able to take action based on those trends
• is able to see how trends affect businesses
• can make management decisions and justify them

Course contents
• trend mapping
• trend lectures
• group practises
• student assignments and presentations
• brainstorming on trends

Cooperation with the business community and other organisations
During the course the students utilize real-life accommodation businesses and analyze their operational reality.

International
The course is partly carried out with an international partner university.

Teaching and learning methods
It is possible to complete the course based on classroom learning:

a) Classroom learning:
Lectures and active participation in class 24 h
Self-studies 56 h
The assessment of one’s own learning 1 h

Introduction, classroom learning, student assignments and presentations, individual student assignments and independent learning.

Recognition of Prior Learning, RPL  (in Finnish AHOT)
The required skills and competences can be demonstrated by a skills examination.

Teacher/s with the main responsibility for the course
Ari Björkqvist

Course materials
Handout material by the teachers
Independent material search by student

Assessment
The module is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Student assignments and team work outcome
Active participation and attendance

Grade 1
Student
-  operates individually and in his/her group passively
-  is capable of fairly independent work in order to achieve the course goals
-  recognizes, with help, potential trends and trend development
-  recognizes some uses of trends in hospitality business management
-  is capable of copying some traditional solutions of  trend watching

Grade 3 - in addition to the above
Student
-  is capable of operating as a group member and individually in assignments
-  is capable of explaining development trends shaping the hotel industry
-  independently recognizes some uses of trend development in hospitality business
-  is capable of carrying his/her assignments in a proper manner

Grade 5 - in addition to the above
Student
-  operates in his/her group and individually in a target-oriented way, professionally and responsibly
-  is capable of applying his/her skills in analyzing and developing accommodation business innovatively and creatively from trend management perspective
-  is capable of carrying out the student assignments in an excellent and innovative manner