Extent: 3 ECTS (81 h)
Timing: Annually in February, one intensive week
Type: Elective (Advertising and Corporate Communications)
The students learn to work in multicultural teams and to create international networks, and they have the opportunity to practice their English in professional contexts. After the course, the students know how to analyze cultural differences underlying people’s attitudes and behaviour and how to build creative messages to persuade people to change their thinking and behaviour.
- Marketing communication in non-profit organizations
- Cultural differences in advertising
- Creative message
- Event marketing, ambient marketing, and sponsorship
Cooperation with the business community
Guest speakers from companies, visit to an advertising agency
Project work with multicultural teams and perspectives. Participants include teachers and students from international partner organizations, exchange students, and HAAGA-HELIA BBA students.
Teaching and learning methods
Pre-course assignment, contact sessions, outdoor recreation day, planning a promotional campaign in project teams, lectures by HAAGA-HELIA and international guest lectures, and guest speakers from companies
The assessment of one's own learning 1 hour
Handed out by lecturers at the contact sessions during the intensive week
Assessment components and their respective weights
Pre-course assignment and activity in the contact sessions 50%
Promotional campaign 50%
The assessment of one’s own learning does not influence the grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an electronic form.