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STAR Certification in Hotel Industry Analytics

STAR Certification in Hotel Industry Analytics

Code: CER8RB001
Extent: 2 ECTS
Timing: Spring 2015
Language: English
Type:  Free elective course

Prerequisites
The course is open to all HAAGA-HELIA 2nd and 3rd year students.

Description of the STAR Certification and learning outcomes
The “Certification in Hotel Industry Analytics” is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs.  This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results.  They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis.

Certification also confirms a comprehensive understanding of benchmarking and performance reports.  Recipients have a grasp of the current landscape of the hotel industry, including relevant current events.  Achieving this distinction announces that these students have a place among the best graduates in their profession and opens the doors to future career opportunities.  Recipients receive a certificate and are able to sue the CHIA designation on their business cards and resumes.

Course contents
Hotel Industry Analytical Foundations
Hotel Math Fundamentals, the metrics used by the Hotel Industry
Property Level Benchmarking
Hotel Industry Performance Reports

Cost of the STAR Certification
30 euro/student
By paying the fee you confirm your exam attendance (includes one retake)

Implementation plan and learning methods
Course introduction workshop (2 h) February 25th 2015 14:00-16:00
Workshop 1 (2 h) March 11th 2015 14:00-16:00
Workshop 2 (2 h) April 1st 2015 14:00-16:00
Exam attendance (2 h) April 15th 2015 14:00-16:00
Independent learning in Moodle (46 h) continuously

Teacher with the main responsibility for the course
Nina Niemi, nina.niemi(at)haaga-helia.fi

Course materials
Study material will be found in Moodle

Assessment criteria
70% exam passing score