Future Research, Consumer Research, Experience and Service Innovations
Dr V.A. Heikkinen works as a Principal Lecturer at Haaga-Helia University of Applied Sciences. His expertise relates to future research, transmodern and postmodern consumer research and the development and innovation of the Finnish and arctic hospitality industry.
V.A. Heikkinen has been involved in projects such as FUTUAirport, Hotel of Tomorrow, InnoCatering, Clictivism, FutuTaxi, Premium & Luxury Services, ExPStadium and Perfect Destination.
In his current role as a Principal Lecturer in Experience and Wellness Business, Dr Heikkinen focuses on experience and service innovations, innovative development projects, and teaching. He instructs Masters’ Degree students of Hospitality Management in topics such as imagineering, DIGIconsumers, smart destinations and cities, robo management and innovation dynamics.
In company projects, he works with clients from the Finnish and Estonian tourist and hospitality industry: hotel and restaurant chains, shopping and travel centers, spas, and companies representing the food industry.