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Introduction to Hospitality and Tourism Business

Introduction to Hospitality and Tourism Business

Code: SOC1RZ002-1
Scope: 5 credits
Timing: 1st academic year
Language: English
Level: Professional studies
Type: Compulsory

Learning objectives
Upon the completion of the course, the student

• is familiar with key concepts and business environment of hospitality and tourism industry
• is familiar with customers, products and services regarding to the industry
• is familiar with basic sales and marketing themes of the business
• is familiar with impacts and sustainability issues of tourism and hospitality business 
• recognizes job descriptions, skills and competences required for building a hospitality and tourism career path

Contents
•    Systematic approach to hospitality and tourism industry
•    Basic definitions and concepts
•    Hospitality and tourism as a business; organizations and companies
•    Global tourism flows
•   
Sustainable tourism
•    Tourist typology

•    Marketing and selling of hospitality and tourism products and services

•    Hospitality and tourism positions and careers

 

Starting level and linkage with other modules
None

Assessment
The module is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Grade 1
A student is able to
-    Portray the knowledge of basic terminology of hospitality and tourism business
-    describe most important tourism flows
-    name skills and competences required for hospitality and tourism career
-    give a few ideas on sales and marketing in the industry
-    give some examples of how she will conduct her/his behavior in a sustainable way

Grade 3
A student is able to
-    define basic definitions and introduce global tourism flows
-    explain most parts of the travel and tourism cluster and sees some work opportunities there
-    locate impacts of tourism in the categories and give versatile examples
-    describe some sales and marketing models and apply customer segmentation thinking there
-    can give some examples of how the industry can operate in a sustainable way

Grade 5
A student is able to
-    portray profound knowledge on basic definitions and global tourism flows, and is able to discuss the use of definitions
-    describe the travel and tourism cluster and its content very well and sees versatile career opportunities there
-    locate impacts of tourism in official categories and is able to discuss examples from different viewpoints
-    describe and categorize modern sales and marketing models and practices combined with customer segmentation
-    describe how the industry can operate in a sustainable way

 

Working life connections
Independent company visits and online lectures and/or case-studies

Internationality
Hospitality and tourism are approached in the global context.

Learning methods
The learning goals of this module can be reached in the following ways:

a. Online learning 100%

Assessing one’s own learning is a compulsory part of the module.

Teacher(s) responsible
Ms Mia Tarhanen, Haaga