Social Media Pro -opintokokonaisuus, 15 op

Kehitä osaamistasi opiskelemalla Haaga-Helian avoimessa ammattikorkeakoulussa! Löydät alta tarkemmat tiedot opintokokonaisuuden sisällöstä.

Ota yhteyttä

Opintopalvelut Avoin AMK

+358 29 447 0108

[email protected]

Opintokokonaisuuden tiedot

Nimi

Social Media Pro

Ajankohta

3.2.2025 - 30.5.2025

Opintopisteet

15 op

Ilmoittautumisaika

4.12.2024 9:00 - 31.3.2025 15:00

Toteutustapa

Joustava aloitus

Virtuaalitoteutus

Ilmoittautumistilanne

Opetuskieli

Englanti

Sijainti

Katso tarkemmin alta

Opettaja

Katso tarkemmin alta

Hinta

180.00 € (sis. ALV 0 %)

Ilmoittaudu avoimen ammattikorkeakoulun opintoihin ilmoittautumisjärjestelmässämme. Opintoihin ei ole pohjakoulutusvaatimuksia. Tarkista mahdolliset esitietovaatimukset opintojaksokuvauksesta. Ilmoittautuminen on sitova ja opiskelijat hyväksytään mukaan ilmoittautumisjärjestyksessä. Jos sinua kiinnostava opinto on täynnä, voit ilmoittautua jonoon.

Siirry ilmoittautumiseen

Koulutuksen sisältö

Search Engine Optimization and Email Marketing Strategies for Business Success

Toteutustunnus

MAR009AS2AE-3001

Toteutustapa

Joustava aloitus

Virtuaalitoteutus

Ajankohta

3.2.2025 - 30.5.2025

Sijainti

Verkko-opinnot

Osaamistavoitteet

Apply keyword research techniques using to enhance SEO performance.
Understand the importance of site speed for SEO and how to measure it effectively.
Learn how to optimize both on-page and off-page SEO strategies.
Understand how companies can use email marketing to engage their audience.
Learn the key email marketing terms such as open rate and click rate.
Develop effective email marketing sequences, including strategies for the B2B sector.
Understand how to comply with GDPR regulations in email marketing campaigns.
Explore expert insights through an interview with an email marketing specialist.
Understand website conversion fundamentals and how to improve it using WhatsApp, chatbots, and social proof.
Learn the basic elements that drive website conversion rates higher.

Sisältö

Understand how search engine optimization works
How to improve your SEO using Google Search Console
How to optimize your website for keywords
How to use Ubersuggest for keyword research
How to understand the importance of site speed for SEO
How to measure site speed using
How to optimize on-page and off-page SEO
Case study on how to rank a website on Google
Understand how companies can use email marketing
How to understand email marketing terms like open rate and click rate
How to create an effective email marketing sequence - Part one
How to create an email marketing sequence for the B2B sector
How to choose the best email marketing tools
How to review different CRM solutions for email marketing
How to comply with GDPR regulations in email marketing
Interview with email marketing expert
Understand how website conversion works
Basic elements to increase website conversion
How to use WhatsApp to increase website conversion
How to use chatbot to increase website conve

Opettajat

Lasse Rouhiainen

Paid Advertising and Google Ads Strategies for Business Success

Toteutustunnus

MAR010AS2AE-3001

Toteutustapa

Joustava aloitus

Virtuaalitoteutus

Ajankohta

3.2.2025 - 30.5.2025

Sijainti

Verkko-opinnot

Osaamistavoitteet

Understand how to use paid advertising and Google Ads.
Learn how to conduct keyword research using tools to optimize campaigns.
Understand how to create effective landing pages for PPC campaigns to maximize conversions.
Analyze practical examples of paid advertising campaigns and learn from real-world case studies.
Develop skills to structure and launch successful Google Ads campaigns from start to finish.
Understand how to use free tools to analyze competitors’ ads and improve your own ad strategy.
Explore how AI affects Google Ads and learn to incorporate AI-driven insights for campaign optimization.

Sisältö

How companies can use Google Ads
How to use UberSuggest to find keywords
How to find more keywords using KeywordSheeter
How to create effective landing pages for PPC campaigns
Practical example of a paid advertising campaign – Part one
How to start with Google Ads
How to use SpyFu to analyze competitors' ads
How to use Google Keyword Planner
How AI impacts Google Ads
How to structure a Google Ads campaign
Examples of great Google Ads

Opettajat

Lasse Rouhiainen

YouTube, TikTok, and LinkedIn Strategies for Business Success

Toteutustunnus

MAR007AS2AE-3001

Toteutustapa

Joustava aloitus

Virtuaalitoteutus

Ajankohta

3.2.2025 - 30.5.2025

Sijainti

Verkko-opinnot

Osaamistavoitteet

Understand and describe how companies use YouTube, TikTok, and LinkedIn to generate views and traffic.
Apply keyword research techniques using tools like Google Trends and VidIQ to optimize YouTube videos and increase traffic.
Understand how to analyze YouTube insights and how YouTube algorithms work to improve video performance.
Learn to use AI tools to transcribe YouTube videos and enhance content creation for platforms like Facebook and LinkedIn.
Develop strategies to leverage TikTok, including using TikTok Live and identifying trends to drive engagement.
Understand how companies can use the metaverse for marketing and brand promotion.
Implement LinkedIn marketing techniques, including profile optimization and posting viral content.
Learn how to search for jobs and internships on LinkedIn to improve visibility for potential employers.

Sisältö

How companies use YouTube to get views and traffic
How to do keyword research with Google Trends
How to optimize and get traffic to your YouTube videos
How YouTube algorithms work: 3 key factors
How to analyze YouTube insights
How to use VidIQ to improve your videos
How to transcribe YouTube videos using AI
How to create short Facebook videos
How companies use TikTok - Part I
How companies use TikTok - Part II
How to use TikTok Live videos
How to find TikTok trends
Introduction to the metaverse
Introduction to LinkedIn marketing
How to optimize your LinkedIn profile
How to search for a job on LinkedIn
How to post short viral content on LinkedIn
How to find an internship position on LinkedIn
How to post viral content on LinkedIn
Expert interview with Marianne Lehikoinen

Opettajat

Lasse Rouhiainen

Digital and Content Marketing Strategies for Business Success

Toteutustunnus

MAR008AS2AE-3001

Toteutustapa

Joustava aloitus

Virtuaalitoteutus

Ajankohta

3.2.2025 - 30.5.2025

Sijainti

Verkko-opinnot

Osaamistavoitteet

Understand and describe the digital economy and the role of artificial intelligence in shaping it.
Recognize the importance of digital marketing and its relevance to modern businesses.
Learn how to plan a digital marketing strategy using the SOSTAC framework.
Create an effective content marketing plan tailored to B2B and B2C businesses.
Understand how artificial intelligence is transforming digital marketing strategies.
Apply AI tools to enhance content creation and streamline marketing efforts.

Sisältö

Introduction to the digital economy and artificial intelligence
Why digital marketing is important for you
How to plan a digital marketing strategy using SOSTAC - Part One
How to plan a digital marketing strategy using SOSTAC - Part Two
Bonus video - How to create your digital marketing plan
Introduction to content marketing
How to create an effective content marketing plan
Understanding the benefits of content marketing for B2B vs. B2C
How artificial intelligence will affect digital marketing
Six most important AI applications for digital marketing
How to use Paragraph AI and other AI tools for writing

Opettajat

Lasse Rouhiainen

Facebook, Instagram, and TikTok Advertising Strategies for Business Success

Toteutustunnus

MAR011AS2AE-3001

Toteutustapa

Joustava aloitus

Virtuaalitoteutus

Ajankohta

3.2.2025 - 30.5.2025

Sijainti

Verkko-opinnot

Osaamistavoitteet

Understand how Facebook (Meta) advertising works and how to structure a successful Facebook ads campaign.
Learn how to spy on competitors' ads on Facebook and use insights to improve your own strategy.
Develop skills to create effective Facebook and Instagram ad campaigns, including selecting objectives and analyzing results.
Analyze real-life examples of Facebook ad reports to improve campaign performance.
Understand how to create custom and lookalike remarketing audiences on Facebook to boost engagement.
Explore remarketing strategies, including examples from remarketing, and learn to achieve the best ROI with Facebook ads.
Gain an understanding of TikTok advertising, its opportunities, challenges, and examples of effective campaigns.

Sisältö

How Facebook advertising works
How to spy on your competitors' ads on Facebook
How to structure a Facebook ads campaign
How to create Instagram advertising campaigns
How to analyze Facebook ad results
Real-life example - How to analyze Facebook ad reports
How to run successful Facebook campaigns - Interview with Ville Vänni - Part I
Introduction to remarketing
Examples of Google remarketing
How to create a custom remarketing audience on Facebook
How to create a lookalike audience on Facebook
How to achieve the best ROI with Facebook - Keith Krance
Introduction to TikTok Advertising
Opportunities and challenges with TikTok marketing
Examples of effective TikTok Advertising

Opettajat

Lasse Rouhiainen

Instagram and Social Media Strategies for Business Success

Toteutustunnus

MAR006AS2AE-3001

Toteutustapa

Joustava aloitus

Virtuaalitoteutus

Ajankohta

3.2.2025 - 30.5.2025

Sijainti

Verkko-opinnot

Osaamistavoitteet

Understand and describe Social Media Marketing as a strategic tool in today’s international business environment.
Apply social media marketing theories and new techniques like the use of virtual reality to practical marketing campaigns.
Understand how companies can use and leverage Instagram.
Identify and use the latest Instagram techniques.
Understand how social media algorithms work.
Create a short Instagram and social media plan for a company.

Sisältö

Introduction to Social Media
How social media algorithms work
How to create images with Canva using AI
How to identify your ideal client using a social media strategy
How to create a content marketing strategy for social media
How to measure the effectiveness of your social media strategy
How to optimize your presence on Instagram
How to do competitor analysis on Instagram
How to use artificial intelligence to find hashtags
How to optimize your Instagram profile
How Instagram algorithm works
How to schedule Instagram Stories and Reels
Interview with Instagram expert Veera Markkanen
Examples and case studies
Questions and answers

Opettajat

Lasse Rouhiainen

Social Media Pro -opintokokonaisuus, 15 op

Ota yhteyttä

Opintokokonaisuuden tiedot

Koulutuksen sisältö

Search Engine Optimization and Email Marketing Strategies for Business Success

Search Engine Optimization and Email Marketing Strategies for Business Success

Osaamistavoitteet

Sisältö

Paid Advertising and Google Ads Strategies for Business Success

Paid Advertising and Google Ads Strategies for Business Success

Osaamistavoitteet

Sisältö

YouTube, TikTok, and LinkedIn Strategies for Business Success

YouTube, TikTok, and LinkedIn Strategies for Business Success

Osaamistavoitteet

Sisältö

Digital and Content Marketing Strategies for Business Success

Digital and Content Marketing Strategies for Business Success

Osaamistavoitteet

Sisältö

Facebook, Instagram, and TikTok Advertising Strategies for Business Success

Facebook, Instagram, and TikTok Advertising Strategies for Business Success

Osaamistavoitteet

Sisältö

Instagram and Social Media Strategies for Business Success

Instagram and Social Media Strategies for Business Success

Osaamistavoitteet

Sisältö

Professional Communication (DEMO), 5 op

Customer Insight and Marketing (DEMO), 5 op

Asiakasymmärrys ja markkinointi (NÄYTTÖ), 5 op

Social Media Pro -opintokokonaisuus, 15 op

Ota yhteyttä

Opintokokonaisuuden tiedot

Koulutuksen sisältö

Search Engine Optimization and Email Marketing Strategies for Business Success

Paid Advertising and Google Ads Strategies for Business Success

YouTube, TikTok, and LinkedIn Strategies for Business Success

Digital and Content Marketing Strategies for Business Success

Facebook, Instagram, and TikTok Advertising Strategies for Business Success

Instagram and Social Media Strategies for Business Success

Sinua saattaisi kiinnostaa

Professional Communication (DEMO), 5 op

Professional Communication (DEMO), 5 op

Customer Insight and Marketing (DEMO), 5 op

Customer Insight and Marketing (DEMO), 5 op

Asiakasymmärrys ja markkinointi (NÄYTTÖ), 5 op

Asiakasymmärrys ja markkinointi (NÄYTTÖ), 5 op