Open Path for Hospitality and Tourism Experience Management -opintokokonaisuus, 30 op
Kehitä osaamistasi opiskelemalla Haaga-Helian avoimessa ammattikorkeakoulussa! Löydät alta tarkemmat tiedot opintokokonaisuuden sisällöstä.
Opintokokonaisuuden tiedot
Ilmoittaudu avoimen ammattikorkeakoulun opintoihin ilmoittautumisjärjestelmässämme. Opintoihin ei ole pohjakoulutusvaatimuksia. Tarkista mahdolliset esitietovaatimukset opintojaksokuvauksesta. Ilmoittautuminen on sitova ja opiskelijat hyväksytään mukaan ilmoittautumisjärjestyksessä. Jos sinua kiinnostava opinto on täynnä, voit ilmoittautua jonoon.
Koulutuksen sisältö
Sustainable Experience Economy
Sustainable Experience Economy
Osaamistavoitteet
Upon completion of the course, the student is able to
• Understand the importance of responsibility in the experience economy
• Understand the principles of circular economy
• Recognise the objectives and criteria of the Sustainable Travel Finland (STF) label
• Identify the core safety topics and risks related to the experience economy
Sisältö
• The dimensions of sustainability in the experience economy
• Basics of circular economy
• The Sustainable Travel Finland (STF) label development path
• Safety in the experience economy
Basics of Financial Management
Basics of Financial Management
Osaamistavoitteet
After having completed this course or attained an equivalent competence level, the student:
Can calculate and apply simple and compound interest calculations in various business cases,
Knows how to analyze the income statement, balance sheet and cost structure, and understands their cause-effect relationships
Knows how to calculate key figures based on the financial information of a company and how to interpret them.
Introduction to "3 P" model: profit, people and planet" with focus on the profit side of this.
Knows the basics of cost-volume-profit analysis
Knows basic pricing models and is able to apply VAT (value-added tax) in pricing.
The course includes various examples and business case of international companies.
Sisältö
Business Mathematics, simple and compound interest calculations
Basics of Financial Accounting: Financial statements, Balance Sheet, and Income statement
Basics of Managerial Accounting: Cost behavior, Cost Volume Profit, Break-even point, and related calculations
Principles of pricing and VAT.
Customer Insight and Marketing
Customer Insight and Marketing
Osaamistavoitteet
After having completed this course or attained an equivalent competence level, the student
- Can define basic concepts and processes of marketing
- Can describe customer-centric orientation, brand and service promises
- Knows how to utilise different sources and channels to find information that supports global customer understanding
- Can describe customer needs and customer journeys
- Can recognise the importance of cultural background in developing customer insights
- Knows how to recognise competitive means of marketing and can apply them in an ethical, responsible and sustainable manner
Sisältö
- Comprehensive understanding of consumer behavior and customer-related data to draw customer insights
- Comprehensive and in-depth coverage of the Marketing Mix/4Ps (Product, Price, Place, Promotion), and extended to the 7Ps (People, Physical Evidence & Processes) to develop a holistic marketing strategy
Entrepreneurship and Business Operations
Entrepreneurship and Business Operations
Osaamistavoitteet
After having completed this course or attained an equivalent competence level, the student can:
o act entrepreneurially,
o understand the key concepts of entrepreneurship and business,
o describe the ways of becoming an entrepreneur, the opportunities, forms of entrepreneurship, and types of companies,
o assess entrepreneurship and networks from an individual's perspective,
o utilize the knowledge base and the BMC model when describing and evaluating a business, considering responsibility.
Sisältö
o Key concepts of entrepreneurship and business
o Entrepreneurship in Finland
o Entrepreneurial competence
o Opportunities in entrepreneurship
o Responsibility in business
o Business model, Business Model Canvas
Hospitality Law
Hospitality Law
Osaamistavoitteet
After having completed this course or attained an equivalent competence level, the student
- is able to search for and use legal information relating to experience economy as well as assess the reliability of sources,
- recognizes relevant legal concepts,
- knows the main principles governing the formation and validity of contracts,
- Recognizes basics of consumer protection rules,
- knows the core rules regulating employment relationships, and
- knows the main principles governing the processing of personal data.
Sisältö
Basic legal concepts
Introduction to key legislation regulating experience economy
Contract law
Consumer protection
Labour law
Data protection
Law
Professional English
Professional English
Osaamistavoitteet
After completing this course or acquiring corresponding learning elsewhere the student
- Can describe themselves and their competence in a positive, sales-oriented way in English.
- Knows the most central terminology of their field in English and is able to learn more independently.
- Can present an organization in their field, the industry and its operations in English.
- Can speak English in typical work-related situations in their field.
- Knows principles of multicultural communication and can adapt their communication in work-related situations according to those principles.
- Can evaluate their language and culture related competence and assess possible needs for development.
