Airline Revenue Management, 5 op

The course aims at developing revenue generation understanding through optimal practice of revenue management and pricing (RMP) principles. After a successful participation of the course the participant should have proficiency in:

*Understanding fundamental airline revenue management terminology, and is able to calculate and describe variables for performance considerations

*Interpreting RMP concepts and business drivers such as bid-price, willingness to pay, price elasticity, yield management, capacity constraint, forecasting, budgeting, dynamic pricing, and define fare products & fare families

*Applying KPIs impact considerations on airline route and O&D performance

*Assessing Pricing, Demand & Inventory impact through market specific evaluation parameters

*Analysing qualitative and quantitative revenue management data and variables for driving business initiatives from a holistic commercial perspective

*Articulating and creating a Pricing Strategy formula