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Strategic Management of Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business

Strategic Management of Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business

Code: TRA3ZL002
Scope: 9 credits
Timing: 3rd academic year
Language: English
Level: Professional studies
Type: Optional

Learning objectives
Upon the completion of the course, the student is able to

• evaluate business operations and thoroughly understands the significance of quality and the role of long term calculations in strategic management in business
• apply learned knowledge into developing business operations in a goal-oriented and customer-focused manner
• analyze business operations also on a global level
• understand challenges caused by a competitive environment and the emerging needs for business development
• evaluate business networking channels and their potential

Contents
• Strategic management of transportation, travel agency and event management business
• Analysis, development and organization of business operations
• Revenue management and earning principles
• Management of sales and customer relationships
• Sustainable tourism and corporate responsibility
• Quality of business operations
• Capital budgeting

Starting level and linkage with other courses
To be studied after the courses: Introduction of Travel and Tourism Business (Johdanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business AND New Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business
To be studied together with the course Travel Business Project 2

Assessment
The course is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Grade 1
The student understands business operations and the meaning of quality in them. S/he recognizes and manages to list challenges caused by a competitive environment and understands the main business networking channels. The student can name the main methods of capital budgeting.

Grade 3
The student can compare business operations and the meaning of quality in them. S/he can apply theoretical knowledge into developing business operations and manage to analyze business operations globally. The student distinguishes challenges and needs in business environment. S/he differentiates relevant business networking channels. The student can apply the main methods of capital budgeting.

Grade 5
The student can critically evaluate business operations globally and draw conclusions of the significance of quality in business. S/he applies critically theoretical knowledge into developing business operations. The student assesses the challenges in global environment and justifies needs for global business development. S/he can draw the conclusion of business networking channels and evaluate their potential. The student can apply the main methods of capital budgeting and critically evaluate the outcomes of the calculations.  

Working life connections
The course involves collaboration with external companies in form of company visits and lectures, when applicable.

Internationality
The topics in the course are viewed from the global point of view.

Learning methods
The learning goals of this course can be reached in the following ways:

a. Lectures and related assignments and exams
b. Participation in a working life project or another project

Assessing one’s own learning is a compulsory part of the course.

Teachers responsible
Aija Juvonen, Haaga Campus
Hanna Moisio, Haaga Campus