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New Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business

New Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business

Code: TRA3ZL001
Scope: 9 ects
Timing: 2nd academic year
Language: English
Level: Professional studies
Type:  Optional

Learning objectives
Upon completion of the course, the student is able to
• recognize travel and tourism trends and their impact on transportation, travel agencies and events
• apply trends into the services of one’s own specialty field
• analyze customer needs and customer behavior as well as renew services in one’s own specialty field
• acquire information and function successfully in an international environment
• evaluate products on the basis of profitability and quality

Contents
• The evolving business of transportation, travel agency and event management both in Finland and internationally, as well as the quality of a service product
• Travel and tourism trends and innovations
• Finnish and international sources of information and applying the learned
• Ever changing customer needs and behavior as well as finding new sales opportunities
• ICT and eBusiness as part of the development of transportation, travel agency and event service industries
• Networking and collaboration methods across industries 

Starting level and linkage with other courses
To be studied after the courses: Introduction of Travel and Tourism Business (Johdanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business.

The course is linked with the course: Travel Business Project 1

Assessment
The course is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Grade 1
The student is able to name trends in travel and tourism business, and give examples of the impact of the trends on the services of one’s own specialty field. S/he recognizes the customer needs and plans products based on the needs. The student knows partially the domestic and international sources of information about travel and tourism business.

Grade 3
The student is able to name travel and tourism trends, as well as applying them into the services of one´s own specialty field. S/he recognizes the changes of customer behavior and understands their effect on new products. The student compares the profitability and quality of travel and tourism products.  S/he acquires information about travel and tourism business in many ways and applies it partially into practice. S/he describes the connections and networks between different parties in international travel and tourism business environment.

Grade 5
The student is able to analyze travel and tourism trends in many ways. S/he develops the services of one´s own specialty field by using the trends and the recognized changes of customer needs. The student evaluates the profitability and quality of travel and tourism products and gives developing ideas.  S/he acquires information about travel and tourism business in many ways, and applies it innovatively into practice. S/he describes the connections and networks between different parties in international travel and tourism business environment and is able to network in it.

Working life connections
Company lectures and/or visits

Internationality
New travel and tourism business operations are viewed from the point of view of global business environment.

Learning methods
The learning goals of this course can be reached in the following ways:

a. Lectures and related assignments and exams
b. Participation in a working life project or another project 

Assessing one’s own learning is a compulsory part of the course.

Teachers responsible
Aija Juvonen, Haaga Campus
Salla Ursin, Haaga Campus