Open Path for Aviation Business Studies -study module, 26 ECTS

After having completed this course or attained an equivalent competence level, the student
- Can define basic concepts and processes of marketing
- Can describe customer-centric orientation, brand and service promises
- Knows how to utilise different sources and channels to find information that supports global customer understanding
- Can describe customer needs and customer journeys
- Can recognise the importance of cultural background in developing customer insights
- Knows how to recognise competitive means of marketing and can apply them in an ethical, responsible and sustainable manner

When you have completed this course or have acquired equivalent competence, you will be able to:
- use Haaga-Helia's Moodle and other e-learning environments
- use the Haaga-Helia Office 365 environment and its various services, including email, calendar and OneDrive
- use the Haaga-Helia network and remote access securely
- use Peppi, the student intranet
- use Haaga-Helia student pages

In addition, the student will identify the skills and mindset needed for independent virtual learning online.

After having completed this course you are able to:
- collaborate inclusively, ethically, sustainably and responsibly in multi-cultural teams
- interpret opportunities and advantages of diversity in project teams
- identify the principles and challenges of multicultural teamwork
- demonstrate best practices of project management

After having completed this course or attained an equivalent competence level, the student

- can employ the different functions of sentence and paragraph types to express information
- can distinguish registers for academic writing
- uses vocabulary suited for academic writing
- recognizes the standard and academically accepted structure of an essay/report/thesis
- can use referencing in anethically acceptable manner

After completing the course, you succeed in Haaga-Helia studies by:

• Using M365 productivity applications independently, and with others.
• Acting responsibly according to data security and -protection practices
• Creating accessible Office documents according to Haaga-Helia reporting standards
• Utilizing AI tools appropriately in Haaga-Helia studies.

During this course the student will learn the basics of sustainability, how the aviation industry works and what kind of business models form the industry. The student will learn about the aviation ecosystem and the megatrends, history and the law, rules and regulation, airlines, air cargo, airports, ground services, air navigation service providers and other stakeholders.