Facebook, Instagram, and TikTok Advertising Strategies for Business Success, 3 ECTS
This course provides a comprehensive guide to Facebook (Meta) and TikTok advertising, focusing on how to structure successful ad campaigns and improve your strategy by analyzing competitors' ads. You’ll learn how to create effective Facebook ad campaigns, from selecting objectives to analyzing results, and explore real-life examples of campaign performance. The course also covers advanced remarketing strategies, including creating custom and lookalike audiences on Facebook, and achieving the best ROI with Facebook ads. Additionally, you’ll gain insights into TikTok advertising, learning about its opportunities, challenges, and examples of effective campaigns. Expert insights and practical examples ensure you learn actionable tools for success.
Course information
Enrol for the Open UAS studies in our enrolment system. Please familiarize yourself with the possible course-specific prerequisites in the course description. Enrolment is binding and the students will be selected in order of enrolment. If the studies you are interested in have no seats available, you may enroll and you will be in the waiting list. More information on enrolment and cancellation.