Customer Insight and Marketing (DEMO), 5 ECTS
In this course, you will get a deep understanding of consumer behavior, which is a vital starting point in marketing to effectively segment customers into different target groups. Customer insights can be drawn from understanding their behavior, which in turn helps marketers to better meet needs and wants in products and services. An in-depth understanding of the extended marketing mix/7Ps (product, price, place, promotion, people, process & physical evidence) will give you a solid framework for creating a marketing strategy.
Course information
Enrol for the Open UAS studies in our enrolment system. Please familiarize yourself with the possible course-specific prerequisites in the course description. Enrolment is binding and the students will be selected in order of enrolment. If the studies you are interested in have no seats available, you may enroll and you will be in the waiting list. More information on enrolment and cancellation.
