Haaga-Helia is taking part in the 2020 Expo in the UAE, the first World Expo to be held in the Middle East.
The six-month long exhibition will open in October 2020. The event is expected to attract 25 million visitors, 70 percent of whom will be from overseas. Located on a site between Dubai and Abu Dhabi, the expo carries the theme “Connecting Minds, Creating the Future”.
Supporting Finnish business in the international market
Finland will be among the 180 exhibiting countries. Already 28 businesses have signed up to exhibit in the Finnish pavilion, including Kone, Konecranes and Outotec. Participation in the World Expo offers Finnish businesses international visibility and new opportunities.
— The Finnish pavilion provides a platform for businesses that are looking to increase their visibility or make inroads into international markets,” says Severi Keinälä from Business Finland, who serves as Commissioner General for Finland at the Dubai Expo.
Haaga-Helia is participating in the Expo to promote education exports and international opportunities in the Middle East. The region’s education market is growing rapidly, and countries such as the UAE are investing heavily in education and skills.
Titled “Snow”, the Finnish pavilion is designed around the themes of nature, innovation and sustainability.