The students of Haaga-Helia’s Creative Agency Krea planned and prepared the visual design for Nordea Bank Museum’s Finland 100 anniversary exhibition “Money saved is as good as money gained – Nordea as a promoter of financial know-how”. The students were in charge of the visual concept and graphic design of the exhibition, which is available at Nordea Bank Museum from 12 January to 31 December 2017.
Photo: Katja Pitkänen, Shirin Aksoy, Minna Huhtamo, Henna Saarela, Anni Turunen, Anna Laaksonen, Tanja Vesala-Varttala, Graham Hill (Absent from picture Laura Ylä-Ajos, Samuli Pessi ja Tommi Sipilä).
Together – with entrepreneurial spirit
Nordea is participating in the Finland 100 Programme led by the Prime Minister’s Office. Nordea has chosen entrepreneurial spirit as its main theme for the centenary celebrations. The Bank Museum’s exhibition “Money saved is as good as money gained – Nordea as a promoter of financial know-how” illustrates the bank’s long tradition as a promoter of entrepreneurial spirit and financial know-how in Finland.
The main theme of Finland’s 100th Anniversary of Independence Celebrations is “Together”. Nordea Bank Museum’s exhibition demonstrates how the bank has throughout history helped develop financial know-how together with many different cooperation partners, such as the Financial Knowledge Competition, Me & My City Project, and Taloustaito Project.
”As soon as the subject of the exhibition and the potential materials had been chosen, it seemed natural to continue the theme of togetherness with students of visual communication and graphic design. We ended up contacting Haaga-Helia University of Applied Sciences. We are pleased we made that decision and glad that students of Creative Agency Krea took up the challenge of visualizing the exhibition for us”, says Kukka-Maaria Nummi, director of the Nordea Bank Museum.
Visual design requires creativity and precision
The target groups of the Nordea Bank Museum’s Finland 100 exhibition are young students visiting the museum with their teachers, all Nordea clients, and the general public. The objective is to appeal to young people but also to bring back positive memories and awaken nostalgic feelings in the older generations. Based on this, the Krea students created a visual design that is both fresh and retro at the same time.
Designing the visuals of an entire exhibition was an ambitious and professionally demanding project for the students. The visual concept design of the exhibition and the graphic design of the exhibition layouts required not only creativity but also a great deal of rigor and precision. All in all, the students designed and produced nine exhibition layouts ready for publication.
”The Krea students and coaches involved deserve huge thanks for their contribution. We hope that we have been able to offer them a good learning experience”, concludes Kukka-Maaria Nummi.
Nordea, Bank Museum and History Archives
+358 10 2765192 ja +358 50 561 9518
Haaga-Helia, Creative Agency Krea
+358 50 3100 715
Nordea Bank Museum is open to the public on the first Thursday of each month between 3 pm and 5 pm (Aleksanterinkatu 36 B). Group visits by appointment.
Photo: Kukka-Maaria Nummi