Leading Sales and Customer Experience, Master's Specialization
Leading Sales and Customer Experience focuses on customer experience, its management and digitalization through research and development. This specialization also examines the digitalization and strategic management of sales in a multi-channel environment.
Students study and develop strategic sales solutions and their impact on customer experience and companies’ business objectives. The specialization is entirely organized around digital sales and customer experience and it explores motives that can develop and improve these areas continuously. In addition, Sales Lab and eComLab, Haaga-Helia’s lab environments that use world-class sales and purchase analytics, provide a unique learning dimension and environment.
The themes of this specialization include:
• management of sales and sales organizations
• strategic sales planning in a digital business environment
• development and management of customer experience in the digital age
• customer journey and customer experience analysis
• development of sales in an increasingly international multi-channel environment
Interested in Leading Sales and Customer Experience?
Specialization is available in the following programmes:
More Information about the Specialization and Master's Studies
Read more about the specialization's courses and the practicalities of Master's Studies.
Person Responsible for the Specialisation
The Master’s specializations are lead by a professional with a PhD. Their responsibilities include specialization courses, thesis topics and promotion of networking within the specialization.
Specialization is at the heart of Master's degree studies. Master's degree studies consist mostly of specialized studies and a thesis on a topic under the specialization. A student’s specialization also builds the home base for their professional development and networking.
Students choose their specialization out of the available options at the start of their programme.