Communication and Marketing Management, Master's Specialisation
Communication and Marketing Management combines creativity and strategic thinking to make communication and marketing generate new value for organisations and their stakeholders.
This specialisation approaches communication and marketing as functions that impact the success and well-being of an entire organisation. The focus is on communication and marketing experts who promote their organisation’s ability to the goals set. Communication and Marketing Management students have the opportunity to study and develop organisations’ strategy-driven communication and marketing in a digital business environment and stakeholder networks.
The themes of this specialisation include:
• strategic brand management
• planning and management of creative processes
• utilisation of digital marketing technologies
• development of effective communication in various human interactions
This specialisation is intended primarily for experts in communication and marketing, who want to improve the entire field along with their own skills. This specialisation is also perfect for career changers, provided that the student learns the basics of communications and marketing on their own.
Communication and Marketing Management prepares students for demanding communication and marketing positions of expertise and managerial work, for example, communications manager, marketing manager, and brand manager. Students can also combine these studies with entrepreneurship studies and start or develop their own businesses.
Interested in Communication and Marketing Management?
Specialisation is available in the following programmes:
More information about the specialisation and Master' studies
Specialisation is at the heart of Master's degree studies. Master's degree studies consist mostly of specialised studies and a thesis on a topic under the specialisation. A student’s specialisation also builds the home base for their professional development and networking.
Students choose their specialisation out of the available options at the start of their programme.