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Service Design training in English

Service Design training in English

SERVICE DESIGN FOR A PHYSICAL-DIGITAL WORLD

The only people who refer to their customers as ‘users’ are drug dealers and technologists.” Manoush Zomorodi

TO WHOM

This training is for curious people who wish to understand the fundamentals of service design and its application to real-life business situations. Each of the three days offers a hands-on minds-on immersive training on designing services for a world where physical and digital are becoming one (phygital).

TRAINING DATES

This training includes three full days, and each day starts at 9:00 and ends at 16:00.

  • Day-1, October 13th Pasila Campus
  • Day-2, October 28th Haaga Campus
  • Day-3, November 12th Haaga Campus

Participants receive a HH/LAB8 and SDN branded Certificate after completion.

CONTENT

By participating in this training, you will learn how to solve ‘real’ business problems or yield opportunities with service design thinking. Therefore, participants will apply LAB8’s service design process, methods and tools to the design of a new phygital service.

 

Day 1 (13.10.)

  • Service design terminology, and principles
  • Service design processes, methods and tools
  • Methods and tools for empathy, understanding and thinking
  • Gain empathy and understand users, the company, stakeholders and design drives
  • Give strategic direction and define the challenge - problem or opportunity

Day-2 (28.10.)

  • Methods and tools for generating and filtering ideas
  • Co-create new service solutions - useful, usable, and desirable
  • Think divergently by using imagination, creativity and play to generate ideas
  • Think convergently by applying criteria to evaluate and select options

Day-3 (12.11.)

  • Methods and tools for prototyping and testing solutions
  • Visualize and tangibilize solutions - effective, efficient, and distinctive
  • Use of storytelling to explain services solutions

KEY LEARNING OUTCOMES:

After completing this training, your will be able to:

  • know the main principles of service design,
  • understand the key terminology related to service design,
  • comprehend LAB8’s service design process,
  • apply LAB8’s service design process, methods and tools to a business case,
  • empathize and gain insights from users, stakeholders, and the business case context,
  • analyze and apply trends to the business case,
  • evaluate and synthesize insights,
  • generate ideas to develop a new phygital service,
  • judge ideas for new phygital service,
  • prototype ideas, and
  • explain the new phygital service concept.

 

TRAINING PREREQUISITE

Open-mindedness

APPLY NOW

 

TRAINERS

The trainers are service design experts from Haaga-Helia’s Service Experience Laboratory (LAB8):

  • Dr. Mário Passos Ascenção, Principal Lecturer and SDN Accredited Master Trainer
  • Ms Riina Iloranta, Service Design Coach

 

 

LOCATION

Haaga-Helia University of Applied Sciences

Haaga Campus, Pasila, Ratapihantie 13, Helsinki

Haaga Campus, Pajuniityntie 11, Helsinki

 

PRICE

The price of the training is 1490 € + alv 24% = total 1847,60 €