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Student's Professional Development, Curriculum 2010

Student's Professional Development, Curriculum 2010

The information below applies to the students who have started their studies before autumn 2014.

In the DP for Multilingual Management Assistants the student can choose their advanced professional studies from the following three alternatives: Marketing, Organisational Communication or Organisations, Leadership and HR. The courses of these specialisation areas are offered only, if there are enough students enrolled for the implementation. Professional studies amount at least to 7 credit points.

It is recommended that the student chooses her/his free-choice studies to support the chosen specialisation area.

Organisational Communication

The objectives of compulsory communication studies are that students:

  • are aware of the structures and practices of organisational communication
  • have familiarised themselves with the recent research and models of organisational communication
  • know how to communicate and transform information into a format suitable to the recipient
  • know how to manage stakeholder communication and affect corporate image
  • know how to assess and plan organisational communication
  • are able to work efficiently in cooperation with commissioning organisations

A further objective is that students have a basic understanding of Finnish, European non-European cultures. Students should be aware of how culture influences thought and communication practices, and have the skills required to work in multi-cultural organisations and networks.

The elective, advanced studies in communication, i.e. Assessing and Planning Organisational Communication (3 ECTS) and Work-based Project on Organisations and Publicity (4 ECTS), are both taught in English. Students who major in organisational communication are encouraged to take free-choice studies not only from their own degree programme but also from the ASSI, HELI, GLOBBA and/or other degree programmes at HAAGA-HELIA. Students broaden their communication expertise through free-choice studies as well as through writing a thesis on a specialised topic in organisational communication.

Organisational Communication ECTS Code Semester
Compulsory Studies      
  Purpose and Practices of Organisational Communication 2 WOR1LE001F 1
  Organisational Communication Management 3 COM2LE062 3
  Corporate Public Relations 7 COM2LE070 3
  Online Communication 3 COM2LE050 4
  Cultures in Contact 3 CUL2LS001 7
Elective Studies      
  Assessing and Planning Organisational
Communication
3 COM4LE002 4
  Work-based Project on Organisations and Publicity 4 COM4LE006 6
Free-choice Studies eg.      
  Lehtitaiton ja visuaalisen journalismin perusteet 4 JOU1KJ034 4-7
  Joukkoviestintä 1 3 COM1KJ013 4-7
  Joukkoviestintä 2 3 COM1KJ015 4-7
  Verkkojulkaiseminen 3 JOU1KJ033 4-7
  Intercultural Business Communication 5 COM4LI086 1-7
  Corporate Communication 9 COM4LI088 1-7
Work Placement      
  Assignments in Organisational Communication 30 PLA6LE003 5
Bachelor’s Thesis      
  Bachelor’s Thesis in Organisational Communication 15 THE7LE025 6-7

Marketing

The objectives of compulsory marketing studies are that students:

  • know how to act in all situations, with a customer orientation
  • are knowledgeable of marketing tools and know how to apply them in practice
  • are aware of the special characteristics of the marketing of services and the marketing planning process, and are able to work with different players in the marketing planning and implementation field
  • are able to analyse marketing from a strategic perspective
  • understand the importance of internal marketing, particularly in specialist organisations
  • understand how their own expertise can be utilised on a commercial level.

Students broaden their expertise in marketing by taking the following elective, advanced studies in marketing: Marketing and Networks (3 ECTS) and Work-based Project on Marketing (4 ECTS). These courses are both taught in English. Students who major in marketing are encouraged to take free-choice studies not only from their own degree programme but also from International Business offerings.

Marketing ECTS Code Semester
Compulsory Studies      
  Introduction to Marketing 3 WOR1LE001B 1
  Business Operations and Entrepreneurship 6 WOR2LE001 3
Elective Studies      
  Marketing and Networks 3 MAR4LE006 4
  Work-based Project on Marketing 4 MAR4LE007 6
Free-choice Studies eg.      
  International Service Marketing 3 MAR4LH009  
  Strategic Business-to-Business
Relationship Management
6 MAR3LF002  
  Business-to-Business Selling and Sales
Management in Global Markets
3 MAR3LF003  
Work Placement      
  Assignments in Marketing 30 PLA6LS003 5
Bachelor’s Thesis      
  Bachelor’s Thesis in Marketing 15 THE7LE002 6-7

Organisations, Leadership and HR

The competence of the support for the management is based on a wide understanding of organisations and leadership.

The goal of the Organisations, Leadership and HR studies, which are compulsory for all the students, is that students:

  • know the terms and processes of the strategic working and also the different organisation and company forms
  • understand how the Net economy operates, know problems concerning the internationalisation of a company and are able to take part in conversations concerning the values, culture, social responsibility, ethics and morals of a company
  • understand the meaning of competence management and methods in a learning and developing organisation
  • understand leadership from different points of view and understand the behavior of an employee as both an individual and as a group member within the organisation
  • are able to collect relevant information about the organisation and its environment to support the decision-making process.

The student who has specialised in Organisations, Leadership and HR completes the courses People at Work and Work-based Project in HR and writes her/his thesis in this area. The student can widen her/his competences in that area by selecting free-choice studies in the area of human resource management.

Organisations, Leadership and HR ECTS Code Semester
Compulsory Studies      
  Organisations and Leadership 5 WOR1LE001C 1
  Business Operations and Entrepreneurship 6 WOR2LE001 3
  Strategic Management and Corporate Social Responsibility 3 LEA2LE071 7
Elective Studies      
  People at Work 3 LEA4LS080 4
  Work-based Project on HRM 4 LEA4LS081 6
Free-choice Studies eg.      
  Työpsykologia 3 LEA8LS036 4-7
  Yrityksen liikematkustus 5 LEA8LS075 4-7
  Principles of Leadership 3 LEA4LI068 4-7
  Essentials of Team Leadership 3 LEA4LI069 4-7
Work Placement      
  Assignments in the area of organisations leadership and HR 30 PLA6LS003 5
Bachelor’s Thesis      
  Bachelor’s Thesis in Organisations Leadership and HR 15 THE7LE023 6-7

The DP for Multilingual Management Assistants provides good entrepreneurial skills

Students get the basic skills to act as an entrepreneur in their core and professional studies. In the course Business Operations and Entrepreneurship (WOR2LE001) students make a business plan. The teachers and the coordinator of the business incubator encourage the entrepreneurial-minded students to move in the 4th semester to HAAGA-HELIA’s business incubator. In the best case, the student can complete the work placement in her/his own company and write the thesis for this company. The field of the thesis and the specialisation can be any of the specialised fields of the DP for Multilingual Management Assistants, i.e. Marketing, Organisational Communication or Organisations, Leadership and HR. A student can work in the business incubator until the end of her/his studies. A student gets credit points for her/his work in the business incubator, which are counted as free choice courses.

Entrepreneurship ECTS Code Semester
Compulsory studies      
  Business Networks 18 WOR1LE001 1
  Business Operations and Entrepreneurship 6 WOR2LE001 3
Elective studies      
  Specialisation studies in one of the following: Marketing, Organisational Communication, Organisationsl Leadership and HR. 7   4-7
Free-choice studies      
  StartUp School 1-   4-7
Work Placement      
  In ones’s own company 30 PLA6LE003 5
Bachelor's Thesis      
  The thesis topic connected to one’s own company 15 THE7LE002; THE7LE023; THE7LE025 6-7