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Sports Event Management

Sports Event Management

Code: MGT1SD003

Extent: 10 ECTS

Timing: Semester 3-4

Language: English  

Type: Compulsory

Starting level and linkage with other courses: Completion of Sports program planning and implementation module.


Learning outcomes for the student

The student is able to plan, organize, lead and control sports event and program based on customer needs. The student has skills to budget and finance events and programs. The student is able to develop coherent and complete marketing plan.

Course contents

Tiirismaa School practice

Organizing and managing Sport events/programs

IIHF Development Camp

International Hockey Training Camps

Vierumäki Sport Service and Product Development

Cooperation with the business community

The students will cooperate with local and international clubs, schools, FIHA, IIHF and IIHCE.

International dimension

The international partners of this course are the International Ice Hockey Federation and other sport specific federations and clubs.

Recognition of prior learning (RPL)

Recognition of prior learning is a process whereby, through assessment, credit is given to learning which has already been acquired in different ways, e.g.  with earlier studies or working experience. RPL gives a student an opportunity to demonstrate his/her knowledge and skills.  A student displays with the competence demonstration that s/he manages the course objectives and contents mentioned in the course description. It is possible to participate in the competence demonstration only once before taking the course. A competence demonstration is assessed on the scale from 1 to 5.

Teacher(s) responsible

Tomi Paalanen

Course materials

Nahavandi, A. 2009. The Art and Science of Leadership. 5th ed. New Jersey: Pearson Education.

Northouse, P.G. 2007. Leadership Theory and Practice. 4th ed. London: Sage.

Clawson, J. G. 2009. Level Three Leadership: Getting below the surface. 4th ed. New Jersey: Pearson Education.

Tomlinson, H. 2009. Educational Leadership: Personal Growth for Professional Development. London:Sage.

Amstrong, G. & Kotler, P. 2006. Marketing: An Introduction. 8th ed. Pearson Prentice Hall. New Jersey, NY.

Shank, M. D. 2009. Sports Marketing: A Strategic Perspective. 4th ed. Pearson Prentice Hall. New Jersey, NY.

Fried, G., Shapiro, S.J., & DeSchriver, T.D. (2008). Sport finance (2nd ed.). Human Kinetics: Champaign, IL

Assessment criteria

Will be discussed and decided for each project at the beginning.