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Electronic Distribution in Tourism

Electronic Distribution in Tourism

Code: TRA8PO038
Scope: 5 ECTS
Timing: 4th - 7th semester
Language: English
Curriculum: All Porvoo Curricula
Level: Professional studies
Type: Free choice

Starting level and linkage with other courses

The student has successfully completed the Basic Studies in tourism.
The course is part of the module eTourism Curriculum

Learning objectives and assessment

This course provides students a wide perspective on the topic of electronic distribution in tourism. This course covers important topics in the field and creates an understanding of connections and contents on the digital tourism landscape. After the course the student is able to explain the evolution, role and features of Global Distribution Systems as travel intermediaries and understands the role and function of electronic distribution channels in tourism. Upon successful completion of the course, the student has the skills and knowledge needed for successful electronic distribution channel management and understands the difference between distribution channels in travel business and will be able to choose right distribution channel for personal or business purposes. The student gets familiar with the future trends in tourism product distribution – NDC.

Grade 1
The student has limited understanding of e-distribution basic functionalities
The student lacks sufficient skills in e-distribution.
The student can under supervision perform basic management of e-distribution channels.
With great difficulty and under strict supervision, the student can work with the assignments. S/he poorly applies the theoretical background to the text and somewhat fails to document her/his work process.

Grade 3
The student has an adequate understanding of e-distribution role and functionalities
The student demonstrates satisfactory skills in e-distribution channel management.
The student can work with the assignments quite professionally S/he can somewhat apply the theoretical background to the work. S/he can document her/his working process.

Grade 5
The student has an advanced understanding of e-distribution functionalities and is able to choose the right distribution channel for personal or business purposes.
The student has the skills and knowledge needed for successful electronic distribution channel management.
The student can work with the assignments very professionally. S/he can fully apply theoretical background to the work. S/he can document her/his working process and analyze & evaluate the different choices at a highly professional level.

Recognising and validating prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Working life connections

Case studies from different Travel Technology and e-commerce companies.

Internationality

Case studies of international companies.

Contents

This course concentrates on the electronic distribution of hospitality and tourism products.

Study topics include:

  • distribution agents and intermediaries
  • channel requirements and optimization
  • pricing integrity
  • competitive distribution analysis and justification
  • integration of marketing in distribution channels

Key concepts include:

  • Computer reservation systems(CRSs)
  • Global Distribution Systems (GDSs)
  • GDS New Entrants (GNEs)
  • New Distribution Capability (NDC)
  • Tour operators
  • Tour wholesalers
  • Travel retailers
  • Travel management company (TMC)
  • Online travel agents (OTAs)
  • Channel Managers
  • Business Travellers needs

Learning methods

Online lectures
Independent study in network environment.
An individual assessment assignment

Assessment

The course is divided in 5 individual moduls. The course is done completely online
Each module is assessed by an assessment assignment delivered by the students within the dead line.
Each assignment is assessed according to the general assessment criteria by the scale 1-5.
Completion of each module grants 1 cr. to the students. The student can choose one module or all.

To be taken into account:
Software for detecting plagiarism is used when returning assignments

Course teacher(s)

Ulla Kuisma, Porvoo
Alexandre Kostov, Porvoo

Learning materials

Online course materials

Buhalis, D (2003) eTourism – Information technology for strategic tourism management, Prentice Hall, Harlow, UK.

Egger. R, Buhalis, D (2008) eTourism case studies: management and marketing issues, Butterworth-Heinemann, Elsevier, UK.

Pierre J Benckendorff, Pauline J Sheldon, Daniel R Fesenmaier (2014) Tourism Information Technology, 2nd Edition, CABI, UK.