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Global Business Management Simulations

Global Business Management Simulations

Code: MGT4LG212
Extent: 5 ECTS (135 h)
Timing: semester 2-5
Language: English
Level: Advanced Professional Studies
Type: Elective

Learning outcomes

Upon successful completion of the course, the students

  • have experienced the virtual market, in which a student's company is a player, as a complex system in which a student must reconcile conflicting objectives
  • understand the performance of a company in the EMS industry
  • can build a bridge between business administration theory and management in practice
  • can evaluate markets and market potential
  • can train participants to be experienced in negotiating with investors
  • can improve teamwork and organization
  • can assess his/her personal performance capacity.

Course contents

In the Global Supply Chain Management simulation, students and their team take on the role of a Management Board of Directors of a company in the Electronic Manufacturing Services (EMS) industry in an international and global environment. Students have the task of developing the company’s strategy and than competing with other companies on a virtual global market.

It is students task to perform well to keep the EVA (Economic Value Added) high and the development of the share price will be the measure for students success after up to 12 quarters of competitive business.

Managing a company is a very complex task. Especially if a student talks about an international and therefore intercultural environment of a global supply chain management situation.

Students will become the managers of Xeltronics - a leading company in the OEM market of electronic components with full integrated research and development, production and delivery of components for the markets of EU, NAFTA and Asia-Pacific.

As a simulation cannot reflect reality in all its complexity, simplifications are necessary to reduce complexity, to ensure usability, and to avoid losing sight of essentials and hampering the learning process with excessive complexity.

Nevertheless in this virtual environment students will be able:

  • to interpret market situations and market results correctly and use them to make targeted decisions.
  • to carry out critical analysis of complex business inter-relationships in the field of Electronic Manufacturing Service business.
  • to manage growth and cope with seasonal fluctuations.
  • to gain clarity on the consequences of decisions that have been taken.
  • to draw up and use objectives systematically to run a company.
  • to improve strategic thinking, link strategies to objectives, and then link these objectives to decisions.
  • Systems thinking - to see the links between decision areas and to be able to coordinate decisions.
  • to use contribution margin accounting and key ratios to control the business.

Teaching and learning methods

In addition to lectures students will work both in teams and individually on assignments.
Contact hours (including exam) 21 h
Group assignments 40 h
Independent studies 64 h
The assessment of one’s own learning 1 h

Accreditation of prior learning (APL)

Accreditation of prior learning (APL) is observed on the course according to separate instructions.

Teacher responsible

Wolfgang Kremser, Dr. Professor, (Austria)

Course materials

Johnson, G., Scholes, K. & Whittington, R. 2009. Fundamentals of Strategy. Pearson Education Ltd.

Participant manuals and selected articles provided by the lecturer

Assessment criteria

Multidimensional evaluation:
Strategy performance, Investment Funds Performance and presentation in the investors meeting with final evaluation of the overall business performance based on benchmarks

Pre Assignment / Expert Group performance 25 %
Goals and Strategy development 30 %
Investment Funds Performance 15 %
Investors Meeting 30 %

All parts need to be passed.
The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form.