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Workshop 5: Global Branding and Thesis Progress Report 2

Workshop 5: Global Branding and Thesis Progress Report 2

Code: MGT2LG110
Extent: 2 ECTS (54 h)
Timing: 4th semester
Language: English
Level: Advanced Professional Studies
Type: Compulsory

Starting level and linkage with other courses

The workshop is connected with all Elective Professional Studies (EAPS) especially, with the Leading by Branding, International Marketing, Internationalization of the Firm, Strategic Alliances, Mergers and Acquisitions elective courses, Strategy in Practice compulsory master course, and with the Master’s Thesis.

Learning outcomes

Upon successful completion of the workshop, the students will

  • learn about branding and country branding (by reading the assigned literature, writing an assignment, attending the lecture)
  • learn about the country branding project of Finland
  • learn about the Country Reputation ranking; Best countries to live in
  • apply the readings to their business contexts
  • share the status of their theses with others
  • share information about the elective courses in face-to-face group discussions and in Moodle discussions
  • update their PSPs
  • submit their thesis progress report 2

Course Contents

The main theme of the workshop is branding and country branding. The workshop facilitates sharing between students about their elective studies. Additionally, the workshop facilitates sharing between students about elective studies, and about the current state of their theses (progress report 2) and the workshop brings together the students as a group and this way it will strengthen their community, networking, and belonging.

The workshop will focus on guest lecturer’s presentation, group work, Moodle discussions, and reflections. Students will reflect on their thesis process by focusing on the topic ‘How to graduate fast? The personal study plans (PSPs) will be updated as well.

Cooperation with the business community

Guest lecturers will be invited to share their branding experiences.

International dimension

The topic of the workshop is directly linked to international managerial practices.

Teaching and Learning Methods

Contact hours (presentations, discussions, guest lectures) 8 h
Independent studies (including pre-assignments, presentations) 45 h
The assessment of one’s own learning 1 h

Accreditation of prior learning (APL)

Not applicable.

Teacher responsible

Maria Jakubik, Dr. Sc. (Econ.), Pasila

Course Materials

HAAGA-HELIA thesis instructions

IBMA Thesis Guide in Moodle

Swales, M. J. and Feak, C. B. 2004. Academic Writing  for Graduate Students. 2nd ed. The University of Michigan Press. (recommended)

Ojasalo, K., Moilanen, T. & Ritalahti, J. 2009. Kehittämistyön menetelmät. Uudenlaista osaamista liiketoimintaan. WSOYpro OY. (available only in Finnish)

The Nordic Model (Moodle)

Mission for Finland report (Moodle)

Country Reputation ranking (slides are on Moodle)

Best countries to live in (Moodle)

Assessment components and their respective weights

Full-attendance 20%
Thesis progress report 2 (to be submitted in Moodle) 10%
Updated PSP (to be submitted in Moodle) 5%
Reflections on new elective courses (as attachment of PSP) 5%
Moodle discussion Reflections on elective courses (on Moodle) 10%
Pre-assignment/s(s) 50%
The assessment of one’s own learning 1 h 0%

The workshop will be assessed as "passed" or "failed". Attendance in the workshop is compulsory for all students. To receive the credit for the workshop all parts need to be passed. No additional assignments will be given to compensate absences. In case of absence the workshop should be re-taken.
The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form.