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Crafting Travel and Tourism Experience Products

Crafting Travel and Tourism Experience Products

Code: TOU3ZL001
Scope: 9 credits
Timing: 2nd academic year
Language: English
Level: professional studies 
Type: Compulsory

Learning objectives
Upon completion of the course, the student is able to

• develop customer oriented experiences as travel and tourism products
• understand the added value of experience for the visitor and in business in general
• analyze Finland’s theme and product portfolio in an international market
• set a price for an experience product
• plan marketing and sales channel networks for the experience product

Contents
• Customer understanding, methods of experience product creation as well as service design
• Process of a travel and tourism experience product: developing, pricing and quality perspective
• Resources needed for creating a travel and tourism experience product
• Finland’s theme and product portfolio  
• Trends steering future experience products

Starting level and linkage with other courses
To be studied after the courses: Introduction of Travel and Tourism Business (Johtanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business at a Destination. The course is linked with the course: Tourism Destination Project 1.

Assessment
The course is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Grade 1
The student knows the principles of design and experience creation. The student is able to use some service design methods. The student is able to give examples of Finland’s theme and product portfolio. The student can apply basic operational managerial accounting techniques using personal guidance.

Grade 3
The student is able to participate in service design project and contribute to the work of project group to create new experience products. The student can use service design methodologies when supervised and can partly justify the made decisions. The student is able to compare Finland’s theme and product portfolio to international competitors. The student can apply operational managerial accounting techniques using given instructions.

Grade 5
The student is able to take initiative in a service design project and apply different methodologies. The student can develop an interesting and innovative experience product and can justify the made decisions in a many-sided way. The student is able give justified views on Finland’s theme and product portfolio in the international market. The student can identify and solve challenging situations while taking both functional and financial issues into notice. The student can skillfully, without help, apply operational managerial accounting techniques.

Working life connections
This course includes a project work commissioned by a travel and tourism company.

Internationality
Internationally accepted methods such as service design are used. Project work is aimed at international tourism market.  

Learning methods
The learning goals of this course can be reached in the following ways: 

a. Lectures and related assignments as full-time studies including an experience study tour as a part of project work.
b. Lectures and related assignments as full-time studies including a compensatory assignment for students not participating an experience study tour.

Assessing one’s own learning is a compulsory part of the course.

Teacher responsible
Leena Grönroos, Haaga