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Basics of Travel and Tourism Industry

Basics of Travel and Tourism Industry

Code: SOC1RB002
Extent: 3 ECTS (81h)
Timing: Semester 1 or 2
Language: English
Level: Basic studies
Type: Compulsory

Prerequisites
None 

Learning outcomes
The objective of the course is that a student will get acquainted with travel and tourism as a global, multi-form industry: one will be familiar with basic definitions and with the travel and tourism cluster, being able to paraphrase the roles of the sectors of travel and tourism industry. A student will understand impact of tourism and will be able to conduct one’s behavior in a sustainable way.

Student will
•    understand multi-form character of travel and tourism business (cluster)
•    understand local and global impact of tourism industry
•    take responsibility and have a good attitude to work with a long-term determination and interest
   
Course contents
•    Basic definitions and concepts
•    Travel and tourism as a business, sectors and companies in cluster
•    Global tourism flows
•    Impact of tourism

Cooperation with the business community and other organisations
Classes and assignments include industry-based examples and cases.
Course program will include either a company visit, a study tour or a guest lecture.
 
International
Focus of the course is travel and tourism as a global phenomena. International examples and cases will be used.

Teaching and learning methods
a) Classroom learning:
Lectures and Examination 24 h
Self-studies 56 h
The own learning assessment 1 h

b) Part Time Learning:
Lectures and Examination 12 h
Self-studies 68 h
The own learning assessment 1 h

Alternative completions
None

Identifying and acknowledging previously acquired skills (in Finnish AHOT)
Courses or parts of courses at other educational institutes or work experience are not accredited as such towards the HAAGA-HELIA studies directly, but the required skills and competences are demonstrated by a skills examination.

Teacher/s with the main responsibility for the course
Leena Grönroos, Haaga

Course materials
Holloway, C. 2009 or 2006. The Business of Tourism. Longman. 
Lecture material and internet pages including current topics will be given during the course.

Assessment
The own learning assessment assignment does not impact your grade. The assignment is the same for all courses/modules and your answers will be used also for course/module development. The assignment is completed online in WinhaOpaali.

Assessment criteria

Grade 1
A student is able to
-    list most of basic definitions and has an idea of the most important tourism flows
-    locate most sectors in the cluster
-    locate most impacts in official categories and give examples
-    give a few learning experiences on the basis of course assignment
-    give some examples of how she will conduct her/his behavior in a sustainable way

Grade 3
A student is able to
-    list basic definitions and global tourism flows, and has some ideas of how they are used
-    explain most parts of the travel and tourism cluster and its content
-    locate impacts in official categories and give versatile examples
-    describe some learning experiences on the basis of course assignment
-    can give some examples of how she will conduct her/his behavior in a sustainable way

Grade 5
A student is able to
-    describe basic definitions and global tourism flows very well, and is able to discuss the use of definitions
-    describe the travel and tourism cluster and its content very well
-    locate impacts of tourism in official categories and is able to discuss examples from different viewpoints
-    focus one’s learning experiences on the basis of course assignment very well
-    describe how she will conduct her/his behavior in a sustainable way