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Marketing and Sales Management

Marketing and Sales Management

Code: MAR2RZ004
Extent: 5 ECTS
Timing:
Language: English
Level:
Type: Obligatory

Prerequisites

Learning outcomes
1. Analyze
2. Develop
3. Manage
4. Lead

Course contents

Cooperation with the business community and other organisations

International

Teaching and learning methods
The own learning assessment 1 h

Recognition of Prior Learning (in Finnish AHOT)

Teacher/s with the main responsibility for the course
Pasi Tuominen

Course materials

Assessment
The module is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Grade 1
Is able to name the basic concepts and models of marketing and sales management
Recognises the special characteristics of the marketing and sales management in hospitality and tourism business
Is able to list elements influencing the competitive advantage of a hospitality/tourism business
Is able to define the concept of marketing strategy
Is able to define the concepts of marketing spirit and marketing orientation

Grade 3
Is able to apply the basic concepts and models of marketing and sales management in the context of hospitality/tourism management
Is able to critically analyse an existing marketing strategy
Is able to create a marketing strategy for a hospitality/tourism company
Is able to analyse the level of marketing orientation of a company and is able to provide proposals for improvement

Grade 5
Is able to creatively apply the various concepts and models of marketing and sales management in the context of hospitality/tourism management
Is able to create a marketing strategy that produces sustainable competitive advantages for a hospitality/tourism company
Is able to compose a plan to implement the marketing strategy successfully
Show profound curiosity in hospitality/tourism marketing and sales