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E-Business in Tourism and Hospitality

E-Business in Tourism and Hospitality

Code: MAR2HL001
Scope: 5 credits
Timing: 1st academic year
Language: English
Level: Basic studies
Type:  Compulsory

Learning objectives
Upon completion of the course, the student

• understands the interrelationships and contents in different e-business disciplines
• knows the central concepts and current developments in e-business
• knows the role of various online tools in marketing and managing the ICT
• is able to analyze and evaluate existing e-business solutions and decisions
• is able to recommend and plan development steps of e-business for a company

• Different e-business disciplines
• Key concepts of digital marketing
• Online-tools of marketing
• Analysis of e-business and digital market place
• Digital marketing channels
• Digital marketing planning

Starting level and linkage with other courses
No previous studies needed and no binding connections to other courses.

The course is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Grade 1
The student completes the first section of key concepts. S/he can define the basic key concepts, terms and common acronyms. S/he understands the basic tools of digital marketing.

Grade 3
The student can define all the key concepts and acronyms. S/he has analytical skills for the digital market place. S/he can use the most common tools of digital marketing. S/he completes at least the two first parts of the course.

Grade 5
The student can formulate a digital marketing plan, define goals and tactics. S/he possesses all the basic skills to be able to evaluate and develop digital marketing campaigns. S/he shows creative thinking in applying the tools and concepts, and in planning details of a digital marketing campaign.

Working life connections
Within this course it is possible to formulate a digital marketing plan for an external company.

Digital marketing is viewed from the international point of view also, and global aspect is strongly present in analyzing the digital market place.

Learning methods
The learning goals of this course can be reached in the following way:

a. Online study and assignment

Assessing one’s own learning is a compulsory part of the course.

Teacher responsible
Jussi Mertanen, Haaga