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Creating and Designing Experiences

Creating and Designing Experiences

Code: EXP2RZ002
Extent: 9 ECTS
Timing:
Language: English
Level:
Type: Obligatory

Prerequisites

Learning outcomes
On successful completion of this module, the student:

Knowledge:
1. has in-depth knowledge and understanding of business models and business opportunities of Experiences Economy
2. has knowledge of transformation opportunities for the service sector

Skills:
3. can compare and evaluate different types of business models and  Experience concepts
4. can plan, produce and manage a new Experience Concept in different industry contexts
5 can embody the roles of manager and leader in the Experience production process

Attitudes:
6. will prefer to use the language, mindset of the Experience Economy paradigm
7. will support the development of the Experience Economy mindset
8. will display confidence in own capacity to manage productions  Experiences

Course contents

Cooperation with the business community and other organisations
- A industry commissioned project will deepen the cooperation of students and HAAGA-HELIA.

International
- In this module, it is ensured that the learning activities include a global/ international perspective.
- In most cases, the industry project will have international dimension. Either in the form of attracting international guests or doing cooperation with international companies
- The Facilitator(s) infuses international elements into the learning content and international resources are used in the module readings.
- The facilitator also uses instructional methods appropriate to a culturally diverse student population.
- International guest-speakers are always sought

Teaching and learning methods
Contact hours of teaching and other learning methods:
- 100-hours of contact teaching
- 100-hours of directed learning
- 39-hours of self-directed
- The own learning assessment 1 h

In this module, three main learning methods are used:  (1) contact teaching; (2) directed learning; and (3) self-directed Learning.

A proportion of the module hours provide the opportunity for teaching contact between students and experts (facilitators and industry partners). Contact teaching takes the following forms: interactive lectures, workshops and industry networking.

Various forms of directed learning are used, such as, group assignment and individual assignment. The main assignment will be an real life experience production project, that emphasizes planning, financing and managing a production of ‘real’ experiences for ‘real’ guests/partners.

Self-directed learning is also an important part of this module and students are encouraged to develop the ability to learn on their own and thus to take more responsibility for setting the objectives of their study work.

Students should put emphasis on text review and vigorous reflection (and debate). This is particularly important to explore and develop ideas from specific texts and evaluate issues related to the Experience Economy. Resources such as reading texts support the other learning activities.

Recognition of Prior Learning (in Finnish AHOT)

Teacher/s with the main responsibility for the course
Mário Passos Ascencao

Course materials

Assessment
Assessment components and their respective weights

Candidates’ Knowledge, Skills and Attitudes will be assessed as follows:
(40%) group performance (action/written/oral: group)
(60%) Individual performance (written/oral: individual)

The assessment will be done by facilitators and the industry partners for this module

The competencies will be marked (0-5) or (0-100), where 1 = min. 49%-pts, 5 = min. 85%-pts.

There is opportunity to repeat this learning activity only for those who fail it. The second attempt will be marked (P-F), where P = min. 49%-pts.

The module is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Grade 1
Student has sufficient knowledge and understanding of business models and business opportunities of Experience Economy
Student has sufficient knowledge of transformation opportunities for the service sector
Student can sufficiently compare and evaluate different types of business models and Experience concepts
Student can sufficiently plan, produce and manage a new Experience Concept in different industry contexts
Student can sufficiently embody the roles of manager and leader in the Experience production process
Student is sufficiently able to learn to use the language, mind-set of the Experience Economy paradigm
Student is sufficiently able to learn to support the development of the Experience Economy mind-set
Student will sufficiently display confidence in own capacity to manage production of Experiences

Grade 3
Student knows and understands well business models and business opportunities of Experience Economy
Student knows well transformation opportunities for the service sector
Student knows well how to compare and evaluate different types of business models and Experience concepts
Student knows well how to plan, produce and manage a new Experience Concept in different industry contexts
Student knows well how to embody the roles of manager and leader in the Experience production process
Students knows well how to use the language, mind-set of the Experience Economy paradigm
Student knows well how to support the development of the Experience Economy mind-set
Student knows well how to display confidence in own capacity to manage production of Experiences

Grade 5
Student knows and understands very well business models and business opportunities of Experience Economy
Student knows very well transformation opportunities for the service sector
Student knows very well how to compare and evaluate different types of business models and Experience concepts
Student knows very well how to plan, produce and manage a new Experience Concept in different industry contexts
Student knows very well how to embody the roles of manager and leader in the Experience production process
Students knows very well how to use the language, mind-set of the Experience Economy paradigm
Student knows very well how to support the development of the Experience Economy mind-set
Student knows very well how to display confidence in own capacity to manage production of Experiences