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Using Twitter for Professional Purposes

Using Twitter for Professional Purposes

Code: COM8HH007
Extent: 1 credit (27 h)
Timing: Semesters 1–7
Level: Free-choice Studies
Type: Free-choice Studies
Language: English

Prerequisites

No prerequisites. The students may enroll in Winha. After the instructor has accepted the enrollment, the students may sent their completed learning task to the instructor any time during the academic year, preferably three weeks before the desired registration of the grade.

Learning objectives

Upon successful completion of the course, the students are able to:

  • Create and update a useful professional Twitter profile.
  • Use Twitter effectively for professional purposes.

Course contents

Students study the various sources about how to create a Twitter profile and how to use Twitter effectively for professional purposes in their own career. The assessment criteria will contribute to guiding the study and the learning task. The instructor will assess the final outcome.

Cooperation with the business community

It is recommended that the student gather feedback from peers in the business community before submitting the task to the instructor.

International dimension

The language of the profile and of the tweets is English and the profile and the tweets must be made for an international audience.

Teaching and learning methods

Independent learning task. There is no tuition, and the learning task may be completed any time during the academic year. See the instructions below.

Recognition of prior learning RPL

The student may present their existing Twitter profile and their previous tweets where applicable, with possible modifications.

Teachers responsible

Matti Helelä

Course materials

Internet sources
Other sources

Assessment components and their respective weights

Twitter profile and tweets 100%

Assessment criteria

The course is graded on the scale of 1–5 using the criteria in the assessment matrix below.

Learning task

About Twitter

(The text under this heading is quoted directly from http://about.twitter.com)

Connect with people, express yourself and discover what’s happening.

Twitter for business

Businesses use Twitter to share information about their services, gather real-time market intelligence, and build relationships with customers, partners and influencers.

Twitter for media

Bring the power of Twitter to TV, music, sports, entertainment and news. We help media organizations engage with audiences more directly on Twitter.

Twitter for developers

We want developers to have the best tools to create engaging Twitter interactions for users, wherever and however people experience Twitter or Tweets.

  • Study the various sources about how to create a useful professional Twitter profile and how to use Twitter effectively for professional purposes in your own career.
  • Build a useful professional Twitter profile for yourself.
  • Use and update your existing Twitter profile if applicable or create a new profile.
  • Write ten professionally useful and meaningful tweets from the viewpoint of your own career.
  • Use links to professionally useful content.
  • Use hashtags wisely.
  • Include images in two or more tweets.
  • Retweet ten professionally useful and meaningful tweets.
  • Engage in one discussion with another tweeter or other tweeters.
    • Gather feedback about your profile from your peers to improve it before submitting your work to the instructor.
    • Send a notification of your completed task to the instructor by email as follows:
  • From your official school email with your real name.
  • To matti.helela@haaga-helia.fi.
  • Write mytwitter in the subject field. Otherwise your email will not be received.
  • Include a link to your Twitter profile.
  • Include a brief text of how you assess your own work using the three criteria in the assessment matrix below.
  • Mention your degree programme in your email.
  • Remember to include your student number in your email.
    • Answer the possible questions that the instructor may ask you by email.

Assessment matrix

 

Assessment Criteria

 

Content

Verbal expression

Images

5

Your profile looks highly professional. All your tweets/links provide pro­fessionally very relevant, up-to-date, and well-argued information. Successful interaction with other tweeters.

Correct, very fluent and creative language. Rich and accurate vocabulary. You use keywords and hashtags very wisely.

Your images convey the message in a highly creative way. They look highly professional, very well framed and of high technical quality.

4

Your profile looks professional. Your tweets/links provide professionally relevant and up-to-date information. Good interaction with other tweeters.

Correct, fluent and pleasant language. Versatile and accurate vocabulary. You use important keywords and hashtags.

Your images convey the message very clearly. They look professional, well framed and of good quality.

3

Some of your tweets/links provide professionally relevant information. Interaction with other tweeters.

Easily readable language with very few mistakes. Rather versatile and accurate vocabulary. You use keywords and hashtags mainly quite well.

Your images convey the message. They look mostly professional, rather well framed and of rather good quality.

2

Your tweets/links provide partly professional and relevant information. Minimal interaction with other tweeters.

Mostly readable language, including several mistakes. General vocabulary. You use keywords and hashtags.

Your photographs serve the purpose, although they look somewhat semiprofessional, poorly framed, or technically modest.

1

Very few of your tweets/links provide at least partly professional and relevant information. Some effort to interact with other tweeters.

Understandable but quite defective language. Your keywords and hashtags are minimal or poorly chosen.

Your use of images do not seem to convey the message very clearly but they draw some attention. They look poorly framed or technically defective.

0

Your tweets do not serve the purpose.

Your language does not convey the message, or no hashtags.

Your images do not seem to convey the message, or you do not use professionally any meaningful images, or your images look very poorly framed, or their quality is very poor.

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form.