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Personal Branding in LinkedIn

Personal Branding in LinkedIn

Code: COM8HH006
Extent: 1 credit (27 h)
Timing: Semesters 1–7
Level: Free-choice Studies
Type: Free-choice Studies
Language: English

Prerequisites

No prerequisites. The students may enroll in Winha. After the instructor has accepted the enrollment, the students may sent their completed learning task to the instructor any time during the academic year, preferably three weeks before the desired registration of the grade.

Learning outcomes

Upon successful completion of the course, the students are able to:

  • Create and update a useful professional LinkedIn profile.
  • Use their LinkedIn profile for personal branding.

Course contents

Students study the various sources about how to build and enhance a useful professional LinkedIn profile on their own. The assessment criteria will contribute to guiding the study and the learning task. The instructor will assess the final outcome.

Cooperation with the business community

It is recommended that the student gather feedback from peers in the business community before submitting the task to the instructor.

International dimension

The language of the profile is English and the profile must be designed for an international audience.

Teaching and learning methods

Independent learning task. There is no tuition, and the learning task may be completed any time during the academic year. See the instructions below.

Recognition of prior learning RPL

The student may present their existing LinkedIn profile with possible modifications.

Teachers responsible

Matti Helelä

Course materials

Internet sources
Other sources

Assessment criteria

The course is graded on the scale of 1–5 using the criteria in the assessment matrix below.

Modes of assessment and their weights

LinkedIn profile 100%

Learning task

“Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” (LinkedIn.)

à LinkedIn Profile Checklist

  • Build a useful professional LinkedIn profile for yourself.
  • Do not give your personal address and phone number.
  • Use and update your existing LinkedIn profile if applicable or create a new profile.
  • Make it look professional. It is for your career development and should enable an interview for the job.
  • Add links to websites you wish to promote, such as your blog, organizations you belong to, or other helpful sites if applicable.
  • Rename your links to include meaningful keywords (for example, call it “Jim’s Fashion Blog” instead of “My Blog”).
    • Connect with people you have worked with and with professionally relevant groups.
    • Use the LinkedIn status update function (“Share an update”).
    • Gather feedback about your profile from your peers to improve it before submitting your work to the instructor.
    • Send a notification of your completed task to the instructor by email as follows:
  • From your official school email with your real name.
  • To matti.helela@haaga-helia.fi.
  • Write mylinkedin in the subject field. Otherwise your email will not be received.
  • Include a link to your LinkedIn profile.
  • Include a brief text of how you assess your own work using the three criteria in the assessment matrix below.
  • Mention your degree programme in your email.
  • Remember to include your student number in your email.
    • Answer the possible questions that the instructor may ask you by email.

Assessment matrix

 

Assessment Criteria

 

Content

Verbal expression

Visual expression

5

You present your experience, education, skills, and other merits very clearly and professionally. The big picture is very clear and very well structured. You use links very clearly and professionally. Your summary highlights your critical and essential information in a very appealing way. You are very well connected to people and professionally useful groups. You have endorsements and recommendations.

Correct, very fluent and creative language. Rich and accurate vocabulary. You use the keywords very wisely.

Your photograph looks very professional, very well framed and of very good quality. The layout of your writing and the visual effects enhance the readability of your text.

4

You present your experience, education, skills, and other merits clearly and professionally. The big picture is clear and well structured. You use links clearly and professionally. Your summary highlights your critical and essential information. You are well connected to people and groups. You have endorsements or recommendations.

Correct, fluent and pleasant language. Versatile and accurate vocabulary. You use the most important keywords.

Your photograph looks professional, well framed and of good quality. The layout of your writing and the visual effects support the readability of your text.

3

You present your experience, education, skills, and other merits mostly clearly. The big picture is mostly clear. You use links. Your summary presents your critical and essential information. You are connected to people and groups. You have endorsements and recommendations.

Easily readable language with very few mistakes. Rather versatile and accurate vocabulary.

Your photograph looks professional and rather well framed. The layout of your writing looks well balanced.

2

You provide relevant information, but the big picture is partly unclear and unbalanced. You have few connections to other people or groups.

Mostly readable language, including several mistakes. General vocabulary.

Your photograph serves the purpose, although it looks semiprofessional, somewhat poorly framed, or technically modest. The layout of your writing includes some disturbing characteristics.

1

You provide mostly relevant information but the big picture is unclear. You have hardly any connections to other people or groups.

Understandable but quite defective language.

Your photograph looks general rather than professional, poorly framed or technically defective. The layout of your writing clearly reduces the readability of your text.

0

Your profile does not serve the purpose.

Your language does not convey the message.

No photograph, or your photograph looks unprofessional, very poorly framed or technically very poor. The layout of your writing makes your text unreadable.

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form.