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Change and Communication

Change and Communication
  • Code: COM4LJ005
  • Extent: 5 ECTS (135 h)
  • Timing: 2nd semester
  • Language: English
  • Level: Advanced Professional Studies
  • Type: Elective

Starting level and linkage with other courses

The course is linked to Planning and leading communications (COM2LJ002).

Learning outcomes

Upon completion of the course, the student is able to

  • understand the change process its operational and psychological effects on organizations, brands and individuals
  • understand, analyze and describe different types of change processes
  • compare, identify and apply various change management tools and processes
  • utilize social media in change communication
  • understand the benefits of holistic change management processes as enablers for smooth and controlled transition and is able to communicate those to gain commitment within organization
  • build trust and rapport with people and act as a change agent
  • identify ways to gather information and analyze both organizational and human factors that could have impact on the change process
  • nitiate action and remain focused when implementing and supporting changes
  • combine theoretical approaches and own experience and ideas to formulate new fit for purpose models of change communication

Course contents

Topics to be covered in the course include:

  • different kinds of changes impacting organizations (long term, planned and ad hoc). Strategic long term transitions and smaller changes such mergers and fusions and outsourcing
  • organizational identity, brand and reputation
  • programs and projects and change management
  • different corporate functions and their role in change: focus in communication and HR
  • change management theory including change curve and change resistance
  • implications of social media in change communication
  • change management terminology, tools, processes and channels including CSA, Gap Analysis and change readiness assessment
  • psychology of change
  • ethical and legal considerations of change

Cooperation with the business community

Students are required to relate their studies to own, real-life work situations. Possible guest lecturers with significant change management experience in multinational organizations.

International dimension

Possibly guest lecturers from multinational companies. International learning materials and case studies.

Teaching and learning methods

Contact sessions: 35 h
Individual and group assignments 99 h
Self-assessment of learning 1 h

Recognition of prior learning (RPL)

Depending on the requirements of the teacher prior learning could be accepter fully or partly.

Teacher(s) responsible

Mirka Sunimento, Pasila

Course materials

Recommended readings and journal articles will be listed on Moodle.

Assessment criteria

The course is evaluated on scale 1 to 5. The assessment criteria is presented on scale 1 to 3.

Components 1 (40%) 3 (70%) 5 (90%)
Knowledge The student can identify and describe a limited set of issues, elements and factors affecting organizational change. Furthermore, the student possesses mediocre understanding of change management tools and processes. The student can describe various issues, processes and theories of change management and change communication and apply this knowledge to real life change situations. The student can use and combine various theories and/or approaches to present unique and fit for purpose models of change communications for  situations requiring both long term and ad hot approach to change.
Skills The student is able to apply a limited range of acquired change management skills and tools to support change implementation. The student can use relevant theories and approaches and acquired skills to successfully support change implementation. The student can act as a change agent and use diverse  theories and approaches and acquired skills in a complex way to successfully drive change implementation
Competence With difficulty and under strict supervision, the student can work on individual and group assignments. Problem identification, analysis and solving are at a basic level and DL’s are met only partly. The attitude to work is positive and proactive and student is able to work successfully both independently and as a group member. The student applies confidently problem identification, analysis and solving at a standard level. Acts as an active member of the group and meets DL’s. The student works very competently both independently and in groups. Works according to DL’s and communicates professionally and proactively with others and comes up with new innovative ideas. The student comprehensively applies problem identification, analysis and solving at a highly professional level combining theory and practice for feasible solutions.

Assessment components and their respective weights

TBC (Depending on the implementation of the course.)

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an electronic form.