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Planning and Leading Communications

Planning and Leading Communications
  • Code: COM2LJ002 
  • Extent: 5 ECTS (135 h) 
  • Timing: 1st semester 
  • Language: English 
  • Curriculum: Communication Management 2014 
  • Level: Advanced Professional Studies at Master-level 
  • Type: Compulsory 

Starting level and linkage with other courses

Eligibility to Master-level studies.

Learning objectives and assessment

Grade 1

The student knows concepts, methods and knowledge corresponding to communication planning. S/he can apply corporate/organizational strategies into communication planning, process and content. S/he can deliver a basic communication plan for a limited internal or external purpose.

Grade 3

The student understands concepts, methods and knowledge corresponding to communication planning. In addition to being able to apply corporate/organizational strategies into communication planning, processes and content, s/he can plan and deploy various types of communication resources according to business/operational needs. S/he can deliver a communication plan for internal/external purpose.

Grade 5

The student can critically evaluate concepts, methods and knowledge corresponding to communication planning. S/he can include communicational views and perspectives into corporate/organizational planning processes at various levels. S/he can deliver, implement and manage communication planning process for business critical purpose independently. S/he can initiate and influence co-operation between other organizational functions and prioritize actions. The student can seek and analyze information in order to continuously improve internal/external communication in a given context.

Recognising and validating prior learning (RPL)

If student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can show the competence with a demonstration, and progress faster through her/his studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Recognition of prior learning (RPL) is observed on the course according to separate instructions.  

Cooperation with the business community

Students are required to relate their studies to own, real-life work situations. Guest lecturers with experience in leading communications in multinational organizations.


International learning material. Guest lectures from multinational organizations.

Course contents

Topics to be covered in the course include:

  • The role and relevance of communications planning
  • The various levels and time orientations of communications planning
  • Communications planning process
  • Roles and responsibilities in communications
  • Communication management
  • Leading communication throughout organizations
  • Relevant communication theories and concepts.

Learning methods

Contact sessions/Virtual sessions
Individual and/or group assignments
Self-assessment of learning

Work-based learning to be discussed and agreed with the teacher. 


The course is evaluated on scale 1 to 5. The assessment criteria are presented for grades 1 - 3 - 5. 

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an e-form.

Teacher responsible

Hanna Rajalahti, Pasila

Learning material

Cornelissen, Joep. 2017. Corporate Communication. A Guide to Theory and Practice. 5th ed. Sage. Los Angeles etc. (Or older edition.)

Other material provided by the teacher.

Implementation plan  

Available for students when the course begins.


Available for students when enrolment opens     

Learning assignments and competence assessment   

To be communicated when course starts  


Updated based on feedback received