PR Swedish

(PR-svenska)

  • Code: SWE4LE063
  • Extent: 3 ECTS (81 h)
  • Timing: 2nd Semester*
  • Language: Swedish
  • Competency level: B2
  • Level: professional studies
  • Type: elective**

*the course is offered only in spring semesters
**required of students with compulsory Swedish

Prerequisites

Basic Business Swedish (SWE1LE001)

Learning outcomes

Upon successful completion of the course, the student understands how to effectively manage customer
and other stakeholder relationships. The students

  • is able to plan and organize trips and congresses
  • knows how to write different kind of letters and other messages
  • is capable to communicate properly in Nordic Business Culture

Course contents

The course discusses Nordic business culture and communications, and provides plenty of practice in formulating business communications in various registers.

  • Invitations
  • Congratulations
  • Greetings
  • Covering letters
  • Travel communications
  • Congress invitations and programmes
  • Applying for a job.

Cooperation with the business community and other organisations

Possibly a visiting lecturer from a company.

Teaching and learning methods

Contact hours 30 h
Independent study 48 h
Exam 2 h
Self-assessment of learning 1 h

Alternative completions

The course can in some very special cases be completed either as a contact lesson based implementation or as a partly virtual based implementation if needed (this much be discussed with the teacher).

Contact teachers

Marjaana Halsas, Pasila
Marketta Keisu, Pasila

Learning materials

Halsas, M. & Rönkä, I. 2008. PR-svenska
Other learning material from the teacher.

Assessment criteria/scale 5-1.

5 excellent 3 good 1 satisfactory

The student:

  • has a solid command of key skills
    and concepts in written and oral
    PR-communication in Nordic business
    culture and can apply them in practice.
  • is able to choose and evaluate a style
    appropriate for different situations
    and cultures.
  • is able to use PR-vocabulary in
    various ways and to apply other
    skills learned in working life and
    during this course.
  • produces fluent, coherent and
    grammatically correct language.
    Messages could be directly
    used in working life.

The student:

  • has a command of key skills
    and concepts in written and oral
    PR-communication in Nordic
    business culture and can apply
    them in practice.
  • is able to choose and evaluate
    a style appropriate for different
    situations.
  • is able to create businesslike
    PR-messages by using the key
    vocabulary.
  • produces quite adequate and
    coherent, grammatically mostly
    correct language. Messages
    could often be directly used in
    working life.

The student:

  • has a satisfactory command of key
    skills and concepts in written and
    oral PR-communication in Nordic
    business culture.
  • has an  understanding of the
    importance of different styles in
    communication and can apply the
    learned samples in practice.
  • has a basic command of PR-vocabulary.
    Messages are simpler but regarding
    content, structure and grammar they
    can mostly be understood.

 
     

    Written exam 80 %
    Assignments 20 %

    The self-assessment of learning assignment does not impact your grade. The
    assignment is the same for all courses/modules and your answers will be used
    also for course/module development. The assignment is completed online in
    WinhaOpaali.

     

    Tehdyt toimenpiteet