Code: BUS8HH005
Extent: 3 ECTS (81 h)
Language: English
Level: Basic studies
Type: Free elective

Prerequisites

No prerequisites.

Learning outcomes

Upon successful completion of the course, the student

will be encouraged to find one’s own internal entrepreneurship and to continuously look for emerging business opportunities

• is able to assess his/her abilities as an entrepreneur
• knows the basic requirements to start up a company in Finland
• understands and assesses/manages risks related to start-up of own business
• knows the elements of the business plan

Course contents

• Competences and characteristics of entrepreneurs
• Business idea development (generation, screening, development)
• Analyzing business opportunities
• SWOT analysis
• Mission, Vision, Basics of Strategy
• Developing the competitive advantage
• Analyzing the market and recognizing potential customers (segmentation)
• Marketing process and marketing mix
• basic financial calculations of the start up company

Cooperation with the business community

Data collecting through networking with companies.

Teaching and learning methods

This is an e-learning course. The course uses Moodle as an e-learning platform/environment. Course consists of: independent studies, business plan, 3 assignments and self-evaluation

Accreditation of prior learning

Accreditation of prior learning is observed on the course according to separate instructions.

Teachers with the main responsibility for the course

Irma Mäkäräinen-Suni
Taina Pallonen

Course materials

Barringer, B. 2009. Prepararing Effective Business Plans, An Entrepreneurial Approach. Pearson Education. Upper Saddle River.

Barrow, C., Burke, G., Molian, D., & Brown, R. 2005. Enterprise Development. Thomson. London.

Wood, M.B. 2003. The Marketing Plan. Pearson Education. Upper Saddle River, NJ.

Assessment criteria

Assignments and business plan pass/ fail