Extent: 3 ECTS (81 h)
Level: Basic studies
Type: Free elective
Upon successful completion of the course, the student
will be encouraged to find one’s own internal entrepreneurship and to continuously look for emerging business opportunities
is able to assess his/her abilities as an entrepreneur
knows the basic requirements to start up a company in Finland
understands and assesses/manages risks related to start-up of own business
knows the elements of the business plan
Competences and characteristics of entrepreneurs
Business idea development (generation, screening, development)
Analyzing business opportunities
Mission, Vision, Basics of Strategy
Developing the competitive advantage
Analyzing the market and recognizing potential customers (segmentation)
Marketing process and marketing mix
basic financial calculations of the start up company
Data collecting through networking with companies.
This is an e-learning course. The course uses Moodle as an e-learning platform/environment. Course consists of: independent studies, business plan, 3 assignments and self-evaluation
Accreditation of prior learning is observed on the course according to separate instructions.
Barringer, B. 2009. Prepararing Effective Business Plans, An Entrepreneurial Approach. Pearson Education. Upper Saddle River.
Barrow, C., Burke, G., Molian, D., & Brown, R. 2005. Enterprise Development. Thomson. London.
Wood, M.B. 2003. The Marketing Plan. Pearson Education. Upper Saddle River, NJ.
Assignments and business plan pass/ fail