HAAGA-HELIA’s marketing lecturer Seija Bergström received a text book prize granted by Edita Publishing, for her long-time and successful work as a text book writer.
Seija Bergström has written the marketing text books Markkinoinnin maailma and Yrityksen asiakasmarkkinointi with Arja Leppänen, who is an educational manager in Markkinointi-instituutti. The books have been very popular for almost fifteen years.

Therefore, it is no wonder that Jarmo Rosenberg, the Vice President of Edita Publishing, gave Bergström and Leppänen the name of Finnish Kotler. Marketing Management by Philip Kotler is the most sold marketing book in the world – and has been that almost 40 years.

“We are very glad that the prize was given to us ordinary teachers”, Seija Bergström commented.
Warm congratulations to our colleague!

For further information:

Seija Bergström
seija.bergstrom(at)haaga-helia.fi