Degree Programme in Tourism in a Nutshell | Profile of the Degree Programme | Key Learning Outcomes | Professional Growth | Annual Themes | Curriculum | Courses
||Bachelor of Hospitality Management and the Finnish title of restonomi (AMK)
|Extent of the DP:
||210 ECTS credits
|Duration of the DP:
||Full-time day programme
See Degree Regulations >>
See assessment process >>
Basic studies 60 cr, Professional studies 90 cr, Free-choice studies 15 cr, Work placement 30 cr, Bachelor´s thesis 15 cr
|General arrangements for the accreditation of prior learning:
See HAAGA-HELIA's general arrangements for the accreditation of prior learning >>
Act of Polytechnics 14.11.2014/932 §25
|Access to further study:
Non-Degree studies in HAAGA-HELIA >>
Most of the learning takes place in real-life projects for tourism businesses operating internationally. This opens up doors for the students and helps them develop their networks already during the studies. This makes it easier for graduates to find jobs both in Finland and abroad.
|Employment opportunities after graduation:
The daily work of the students is all about operating in multicultural teams. They are supervised by staff representing several nationalities. The commissions they get from companies familiarise them with topical issues in tourism and different ways of doing business. They can also go an exchange, do work placement abroad and participate in international development projects.
|Cooperation with working life and with other associates:
Learning takes place in real-life projects. Every semester the students work for a tourism business on challenges assigned by the company. Learning is work and work is learning.
Bachelors of Hospitality Management have strong professional skills in the following fields:
- Communication Skills in Travel and Tourism
- Tourism Operational Environment
- Production and Sales of Travel and Tourism Services
- Social and Collaboration Skills
- Business and Entrepreneurial Skills
Communication Skills in Travel and Tourism is about learning to communicate in a professional way, using appropriate software. Compulsory language studies of Finnish students are made up of English and Swedish, as well as another foreign language whereas international students study English and Finnish. Written communication skills are important but also oral skills are practised a lot as they play an important role in successful tourism business.
Tourism Operational Environment stresses the importance of knowing the factors that influence actions and analyses methods necessary to develop destinations and tourism businesses. Students know how to utilise the new opportunities brought about by the economic, legal and social operational environment in a global tourism context.
Production and Sales of Travel and Tourism Services comprise the principles of practical sales and service jobs in travel and tourism, customer relationship management and development, as well as the production and development of tourism services. Students manage the opportunities offered by digital media in marketing and sales in the various sectors of travel and tourism.
Social and Collaboration Skills mean both self-management and leadership skills that are practised by taking different roles in different projects. Students learn to apply leadership and development theories to enhance operations. The role of networking in tourism business also becomes clear, as well as the need to constantly develop these networks.
Business and Entrepreneurial Skills teach the students to understand how tourism businesses and organisations operate. Graduates develop an entrepreneurial attitude and learn to run and develop a profitable business.
With the help of the above-mentioned knowledge, skills and methods the students acquire the most common meta-skills needed in the job market, project management, research and development, coaching, creative problem solving and innovation.
Choosing a main subject or field of specialisation
Towards the end of the first academic year the students choose their specialisation studies. Those take place in year two, both semesters. The services of the Academic Advisor are readily available, but the students also have a teacher tutor and student tutors at their service throughout the studies. All of these can help students make the right personal choices regarding courses and specialization studies.
The programme offers two specialisation alternatives:
Professional studies in the Degree Programme in Tourism focus on Business Tourism where Sales and Service in Business Tourism takes a central role. The key contents are:
- Customer insight
- Travel purchasing and selling processes as seen by buyers, suppliers and intermediaries
- Travel Management systems and tools
- Partnerships and networks
- Technology for sales and service
Another specialisation is Event Planning and Management where business-related meetings and other corporate events are highlighted. The key contents are:
- Event planning processEvent management
- Economics of events
- Impacts of events
- Technology for events
Students develop their professional skills and the generic meta-competences needed in work life through the following three phases: adaptation, application and development. The competences and skills of the students develop in an integrated way when they work in projects that provide increasing challenge as the studies advance.
All students with Finnish educational background are expected to spend one semester of studies or the work placement period abroad to enhance their preparedness for international challenges.
Semester 1: Basic business studies, operational environment in tourism; Matka Nordic travel fair
Semester 2: Actors in the tourism business, basic business studies, first commissioned tourism research project
Semester 3: Professional business and tourism studies, specialisation studies, commissioned international tourism project
Semester 4: Professional business and tourism studies, specialisation studies, commissioned international tourism project
Semester 5: Elective professional studies, possible exchange, free-choice studies
Semester 6: Elective professional studies, possible exchange, free-choice studies
Semester 7: Bachelor´s thesis
Work placement of 30 credits can be taken after the first year of studies, also in the summer between the semesters.
Student's professional development
Structure, Content and Extent of the Degree Programme