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Student's Professional Development, Curriculum 2016

Student's Professional Development, Curriculum 2016

Student's professional development for students who have started their studies before autumn 2016 > >

Student's professional development for students who have started their studies before autumn 2014 > >

The information below applies to the students who start their studies in autumn 2016 or after.

In the DP for Multilingual Management Assistants the student can choose their advanced professional studies from the following alternatives:

  • Entrepreneurship
  • Leadership and HR
  • Marketing, Sales and Service
  • Meetings Industry
  • Organisational Communication

The courses of these specialisation areas are offered only, if there are enough students enrolled for the implementation.

Professional studies amount at least to 10 credit points from the chosen specialisation area. Furthermore, it is recommended that the student chooses her/his free-choice studies to support the chosen specialisation area.

Entrepreneurship

The aim of the Entrepreneurship specialisation area is that the student

  • starts to develop her/his entrepreneurial path
  • learns to test her/his ability to act as an entrepreneur
  • realizes meaning of attitude, knowledge, skills, networks and experience
  • can utilize modern business development methods for her/his own someone else’s business idea
  • learns sales methods required to sell her/his idea to investors, customers and other key stakeholders
Entrepreneurship ECTS Code Semester
Compulsory Studies      
  Developing Entrepreneurial Mindset 5 WOR8HH010 4
  Optional course supporting entrepreneurship (to be agreed separately) 5   6
Work Placement      
  Assignments in Entrepreneurship 30 PLA6LE201 5
Bachelor’s Thesis      
  Bachelor’s Thesis in Entrepreneurship 15 THE7LE101 6

Leadership and HR

The aim of the leadership and HR specialisation area is that the student

  • knows the purpose, content and the main processes of Human Resource Management
  • understands the behavior of an employee as both an individual and as a group member within the organization
  • understands Human Resource Management and leadership issues from different points of view and how they should be aligned and executed with organization’s strategy
  • is able to take part in conversations concerning the values, culture, social responsibility, ethics and morals of a company
  • is able to collect relevant information about the organization and its environment to support the decision-making process.
Leadership and HR ECTS Code Semester
Compulsory Studies      
  HR Management 5 LEA4LE201 4
  HRM Project 5 LEA4LE202 6
Work Placement      
  Assignments in Leadership and HR 30 PLA6LE201 5
Bachelor’s Thesis      
  Bachelor’s Thesis in Leadership and HR 15 THE7LE102 6

 

Marketing, Sales and Service

The aim of the Marketing, Sales and Service specialization area is that the student

  • knows how to act in all situations, with a customer orientation
  • knows the purpose of marketing, sales and service in the organisation
  • is knowledgeable of marketing mix and knows how to apply them in practice
  • knows the product planning and marketing communications planning processes and how to apply them in practice
  • is aware of the marketing planning process, and is able to work with different players in the marketing planning and implementation field
  • is able to analyse marketing from a strategic perspective
  • understands the importance of internal marketing, particularly in specialist organisations
  • understands how their own expertise can be utilised on a commercial level.

Students who major in marketing, sales and Service are encouraged to take free-choice studies not only from their own degree programme but also from International Business offerings.

Marketing, Sales and Service ECTS Code Semester
Compulsory Studies      
  Marketing and Networks 5 MAR4LE201 4
  Creative Solutions in Marketing and Communications 5 MAR4LE202 6
Work Placement      
  Assignments in Marketing, Sales and Service 30 PLA6LE201 5
Bachelor’s Thesis      
  Bachelor’s Thesis in Marketing, Sales and Service 15 THE7LE104 6

 

Meetings Industry

The aim of the Meetings Industry specialisation area is that the student

  • understands the meaning and purpose of event management for the company
  • understands the theory of event management and how to apply it in practice
  • is able to work in a customer-oriented manner with internal and external stakeholders from the point of view of corporate event management
  • is familiar with the event planning process and is able to work with the planning and implementation with the stakeholders involved in this process
  • understands the different levels of events and meetings within the field of event management as well as related specific features
  • understands the factors, actors and roles related to event management
  • is able to design, implement and evaluate a successful event
  • is able to evaluate the success of event planning and its implementation
Meetings Industry ECTS Code Semester
Compulsory Studies      
  International Conferences and Congresses 5 SER4LE201 4
  Events Management 5 SER4LE202 6
Work Placement      
  Assignments in Meetings Industry 30 PLA6LE201 5
Bachelor’s Thesis      
  Bachelor’s Thesis in Meetings Industry 15 THE7LE103 6

 

Organisational Communication

The aim of the organisational communication specialisation area is that the student

  • understands the role and importance of communication to business and is able to deploy, assess and develop work place communication as well as stakeholder communication
  • is able to develop own expertise through communication skills and competences
  • acquires tools and methods for diverse communication tasks and professions
  • is able to create fit for purpose solutions for reputation, marketing and brand related communication challenges in the digital era
Organisational Communication ECTS Code Semester
Compulsory Studies      
  Building Communication Competence and Confidence 5 COM4LE201 4
  Creative Solutions in Marketing and Communications 5 COM4LE202 6
Work Placement      
  Assignments in Organisational Communication 30 PLA6LE201 5
Bachelor’s Thesis      
  Bachelor’s Thesis in Organisational Communication 15 THE7LE105 6