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GROWMAT – Growing the Market in Accessible Tourism

GROWMAT – Growing the Market in Accessible Tourism

Accessible tourism is about making it easy for all people to enjoy tourism experiences.

People who live with disabilities (and their families), older people who are less mobile and even younger people with pushchairs – all of these have access needs and seek different experiences. The European population is rapidly ageing: by 2050, the number of people over 65 will be 3 times what it was in 2003.

This project targest a huge market, with potential for entrepreneurs and start-up businesses, as well as growth areas for existing businesses. Haaga-Helia’s expertise in co-design will combine with the team in the creation of awareness workshops, training courses, an online network and an App. The team has experts who already work with older people and people with disabilities, from UK, Spain, Greece and Slovenia.


Contact person in Haaga-Helia: Ana Timonen
Coordinator: CDEA-  Centro de Formacion de Administracion y Hosteleria S.L.
Duration: 1.12.2016 – 28.2.2019
Funder: Erasmus+
Partners: Errotu - Spain, Haaga-Helia UAS –Finland, P-Consulting – Greece, Learning South West – UK, AgeUK BANES – UK, SSGT MB – Slovenia, T2 Consulting -UK, EfVET - Belgium