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Business Operations in Tourism

Business Operations in Tourism

Code: ATB2RQ106
Scope:  10 ECTS
Timing: 2st semester
Language: English
Curriculum: Master in Aviation and Tourism Business
Course level: Elective Advanced Professional Studies
Course type: Elective

Prerequisites

Three years of work experience in tourism industry.

Starting level and linkage with other courses

The course is part of Elective Advanced Professional Studies

Learning objectives and assessment

Grade 1

  • The student can identify key areas of business operations in tourism
  • The student can define the key concepts such as customer journey, difference between safety and security and other aviation specific elements of business operations.
  • With some help, the student is able to classify and analyse generic business models within tourism
  • With some help the student can identify and formulate corporates’ analyses needs as well as retrieve, analyse and visualize related business data.

 Grade 3

  • The student can describe and conduct in-depth thinking within key areas (as listed in the contents of the course) of business operations in tourism
  • The student can apply to some extent generic theories and frameworks of business operations at both practical and strategic level in tourism
  • The student can describe customer journey in general and mirror it against relevant areas of business operations to produce some development ideas in those areas
  • The student can identify and formulate corporates’ analyses needs as well as retrieve, analyse and visualize related business data independently

 Grade 5

  • The student is able to professionally discuss key areas within business operations in tourism
  • The student can apply generic theories and frameworks of business operations at both practical and strategic level in tourism and is able to generate alternative approaches to optimize business operations within tourism
  • The student can describe the customer journey in detail and mirror it against all areas of business operations in order to generate development ideas in all those areas
  • The student can identify and formulate corporates’ analyses needs as well as retrieve, analyse and visualize related business data and suggest improvements on operational and strategic levels.
  • The student can describe customer journey in detail and mirror it against relevant areas of business operations to produce development ideas in those areas

Passed courses are assessed on a scale of 1 to 5.

Recognising and validating prior learning (RPL)

If students have acquired the required competences in previous work tasks, recreational activities or on another course, they can show the competences with a demonstration, and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Working life connections

The entire course is undertaken as an assignment to an organisation; and done as a team. Students will be divided into teams and they are expected to have the whole responsibility of the project including arranging meetings with the commissioner, agreeing on project content, implementation and goal setting as well as agreeing on deliverables with the commissioner(s).

Internationality

The course is taught in English, is attended by international students and all assignments are related to an international company. The course is international by definition.

Contents

  • Sales operations / revenue management
  • Marketing operations / Customer experience and external relations
  • Customer journey
  • Security and Safety operations (Business perspective)
  • Smooth operations –models
  • Service and finance operations
  • Risk management
  • Supply Networks / Concessions
  • Business analyses
  • HR operations
  • Destination management

Learning methods

The learning methods are based on contact sessions and independent client work. Case-based learning is applied throughout the course. Students will work in teams to implement a real-life client project related to business operations. In the client project, students will practice and develop their skills and knowledge in the tools and methods relevant to business operations. Students are expected to assume entrepreneurial responsibility for the client projects from start to finish. Teachers will act as coaches in the student's learning processes.

Assessment

The course requires strong and goal-oriented commitment on behalf of the student to team work and the contact sessions in the module. The grade will be based partly on the output and the value of the project deliverables to the client company (40%) and partly on the students own commitment, activity and demonstrated professional attitude (40%). The third part of the assessment is an individual assignment, learning diary that includes also a relevant literature review (20%).

Course teacher(s)

Anne Koppatz, Porvoo
Pekka Polvinen, Porvoo
Veijo Vänttinen, Porvoo

Learning materials

Bhatia, A. K. 2012. The business of travel agency & tour operations management

Buhalis, D. 2011. Accesible Tourism, Concepts and Issues

Chaffey, D. & White, G. 2012. (Second edition) Business Information Management. Prentice Hall

Christophe, Martin. 2016. Logistics and Supply Chain Management. FT publishing

Holloway, J.C. & Humphreys, C. 2012 (or 2009). The Business of of Tourism. Pearson Education.
Horner, S. & Swarbrooke J., 2016. Consumer behaviour in tourism. (Third edition). Routledge

Jobber D.& Lancaster G. 2009 (tai uudempi) Selling and Sales Management. Pearson Education Ltc. Essex, England

Laudon, K. & Traver, C. 2013. E-commerce business. Technology. Society. Pearson

Legrand, Willy; Sloan, Philip; Chen, Joseph S.,.2017. Sustainability in the hospitality industry: principles of sustainable operations

Moutinho, Luiz. 2011. Strategic management in tourism

Page, Stephen J. 2009. Tourism Management Managing for change. Elsevier

Robinson, Peter. 2009. Operations management in the travel industry

Roday, Sunetra ; Biwal, Archana ; Joshi, Vandana. 2009. Tourism: operations and management