Scope: 5 ECTS
Timing: Semester 5-7
Course level: Specialisation studies
Course type: Freechoice
Starting level and linkage with other courses
Basics of Marketing (MAR1LF101)
You identify and explain the variety of e-business models, i.e., business to business, business to customer, consumer to consumer. You can explain the benefits and limitations of using e-business models in relation to traditional models. You can determine an appropriate e-business model for a specific company. You can apply the digitalization model as a means to expand business opportunities, add value and internationalize a specific business to transform it.
- Business Transformation Tools and Concepts
- Value creation
- Channel decisions (Supply Chain & Marketing)
- Customer relations
- Revenue streams
- Big data and Internet of Things (IoT)
- Future business trends
Recognising and validating prior learning (RPL)
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.
Cooperation with the business community
The project offers the opportunity to link up with a case company for the digitalization analysis.
Projects are completed in multicultural and cross-disciplinary teams. the operations of case/partner companies are international in scope.
Contact & distant sessions with some parts online.
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).
A link to the joint assessment grid. The assessment of one’s own learning.
Kevin Gore, Hanna Harilainen
Materials to be announced in the implementation plan.