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Growth and Competitive Strategies

Growth and Competitive Strategies

Code: MAR3LF108
Scope: 5 ECTS
Timing: semester 6
Language: English
Curriculum: GLOBBA16
Course level: Specialisation Studies
Course type: elective

Starting level and linkage with other courses
Prerequisites: IBU1LF101 Introduction to International Business, MAR1LF101 Basics of Marketing and IBU1LF103 Internationalisation of a Firm.

Learning outcomes
You have an increased understanding of the complexity of operating an international company. You have a holistic view of running an international company (marketing, operations, logistics, financing). You improve your analytical skills (business environment, competition, KPI’s) needed for fact-based decision making. You understand the significance of fierce competition in the international business environment. You understand the importance of strategy work in the digitalized world in order to facilitate changes. You know a wide range of strategic tools needed in order to succeed in global business.

Contents

  • key concepts of international strategy work
  • analysis of the dynamic business environment
  • competitor analysis
  • planning strategic growth options
  • implementing a business strategy
  • evaluating and measuring the success of the strategy
  • strategic tool box
  • competing in a simulated global environment

Recognising and validating prior learning (RPL)
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Cooperation with the business community
Visitors and/or company visits.

Internationality
In the business simulation game, student teams will lead international/global companies. International cases.

Course formats
Contact and distant sessions.

Assessment
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).
A link to the joint assessment grid. The assessment of one’s own learning.

Course teacher(s)
Pertti Tilli

Learning materials
Materials to be announced in the implementation plan.