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International Marketing Research

International Marketing Research

Code: MAR3LF106
Scope: 5 ECTS
Timing: semester 4
Language: English
Curriculum: GLOBBA16
Course level: Specialisation Studies
Course type: elective

Starting level and linkage with other courses
No prerequisites. MAR3LF102 Marketing Research Methods is recommended to be studied at the same time.

Learning outcomes
You can negotiate and prepare a marketing research plan to a client. You can implement an international marketing research project as a member of a student research team. You can take into consideration ethical and cultural challenges involved in the research process. You can report and present international marketing information for decision makers.


  • research project design
  • research question development
  • creating online questionnaires with Webropol
  • implementing a research project
  • writing a research report
  • making interpretations and conclusions based on research findings
  • assessing the reliability and validity of results
  • influence of culture in a research process
  • presenting research process and findings to the client
  • feedback discussion with the client

Recognising and validating prior learning (RPL)
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Cooperation with the business community
Projects are done together with organisations and the contents of research vary based on the needs of the client(s).

International marketing research projects are tailored to a client's needs. Multicultural teamwork.

Course formats
Contact and distant sessions.

Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).
A link to the joint assessment grid. The assessment of one’s own learning.

Course teacher(s)
Jutta Heikkilä, Maija Suonpää

Learning materials
Materials to be announced in the implementation plan.