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Innovation Management for Global Competitiveness

Innovation Management for Global Competitiveness

Code: MAR3LF001
Extent: 6 ECTS (162 h)
Timing: Semester 5-6
Language: English
Level: Professional Specialisation Studies
Type: Compulsory for those chosen MAR2LF Global Customer Relationship Management and Communication as their specialisation

Prerequisites

The student has successfully completed the GloBBA Basic and Joint Professional Studies. The course is part of the module of Global Customer Relationship Management and Communication.

Learning outcomes

Upon successful completion of the course, the student

  • understands the need for continuous product, service and process innovations in global marketplace
  • explores, identifies and selects marketing opportunities on a global level
  • identifies and applies appropriate qualitative research methods in an innovation processes
  • creates  new innovative service concepts
  • conducts service concept tests in authentic business situation
  • is able to establish business networks and generate resources
  • has skills to prepare commercialisation plans for new product and service concepts

Course contents

  • Seeking, identifying and selecting marketing opportunities
  • Understanding the customer’s business
  • Service concept creation and planning
  • Risks, resources and networking
  • Commercialization planning

Cooperation with the business community

Collaboration with international and global companies, real business based innovation development projects.

International dimension

International and global business approach to course themes and topics, contributions by multinational student groups and company cooperation.

Teaching and learning methods

Contact lessons
Practise oriented team work
The assessment of one’s own learning

Recognition of prior learning (RPL)

Recognition of prior leaning is observed on the course according to separate instructions.

Teachers with the main responsibility of the course

Maija Suonpää, Pasila

Course materials

Lovelock, C.H.& Wirtz, J. 2011. Services Marketing: Global Edition. Prentice Hall.

Osterwalder, A. & Pigneur, Y.2010. Business Model Generation.

Assessment criteria

Grade/Learning Outcomes

1 (Min. 40%
competence level)
3 (Min. 70%
competence level)
5 (Min. 90%
competence level)
Knowledge The student knows only some of the tools and models used in a service innovation process. He/she  has partial knowledge of basic research needed to  acquire customer understanding. The student knows many of the tools and models used in a service innovation process. He/she has a good knowledge of basic research needed to acquire customer understanding. The student knows a wide variety of tools and models
used in a service innovation process. He/she has a very good knowledge of basic research needed to acquire customer understanding.
Skills The student is able to apply some concepts and tools for a service development process. The student is able to apply
fairly well concepts and tools for a service development process.
The student is able to apply very well concepts and tools for a service development process.
Competence The student has indifferent attitude toward new opportunities and faces difficulties to share leadership in a multicultural team work. Creating networks with business partners is a  challenge for him/her. He/she has problems to  critically reflect on his/her own learning and personal development. The student shows poor service and sales orientation as required by the HH3S policy. The student has rather
positive attitude toward new opportunities. He/she makes an effort to share leadership in a multicultural team work and to create networks with business partners. He/she is able to critically reflect his/her own learning and personal development. The student shows good service and sales orientation as required by the HH3S policy.
The student has positive
attitude toward new opportunities. He/she is
capable of sharing leadership in a multicultural team work and creating networks with business partners. It is natural to him/her to critically reflect his/her own learning and personal development. The student shows excellent service and sales orientation as required by the HH3S policy.

Modes of assessment and their weights

Individual assignments 50%
Project 50%

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form.