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Target Economic Regions

Target Economic Regions

Code: IBU2LF005
Extent: 9 ECTS (243 h)
Timing: 4th or 5th semester
Language: English
Level: Professional Studies
Type: Compulsory

Prerequisites

Basic studies and 3rd semester studies successfully completed.

Learning outcomes

Upon successful completion of the course, the student will be able to:

  • assess the business opportunity in the target market
  • understand the changing nature of the international business landscape in cross-border flow of products, services, capital, ideas and people
  • recognize how international trade, regional economic integration, ease of communication, travels, and technological advances compel and help large and small firms to internationalize
  • understand the role and importance of international business participants
  • estimate potential, challenges and risks when entering foreign markets
  • develop a strategy to service international markets  
  • conduct a research project for the commissioning company

Course contents

Theme 1 (6 ECTS): Global opportunity assessment for the commissioning company, including also theories related to:

  • Evaluate the organisational readiness to internationalize
  • Evaluate the company’s offering for foreign markets
  • Screen countries to identify promissing target markets
  • Justify the choice of the target country/countries
  • Assess the market potential (market size, growth rate, trends in the industry, competition, trade barriers, standards and regulations etc)
  • Analyse/evaluate the international value chain
  • Identify and evaluate potential foreign business partners
  • Estimate the company’s sales potential in the target country (EUR and units)

Theme 2 (3 ECTS): The International Business Environment (by region)

  • Regional Economic Integration
  • Economic Regions (EU, NAFTA, Mercosur etc)
  • Understanding Emerging Markets

Cooperation with the business community

When possible, R&D project is implemented together with a company or a group of companies.

International dimension

Internationalization forms a cornerstone of the course.

Teaching and learning methods

Lectures, exercises
Visiting lecturers
Team assignments
Presentations
Course project
Joint real business based project
Contact lessons and exams
Team guidance
Self-study
The assessment of one’s own learning 1 h

Recognising and validating prior learning (RPL)

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Teacher with the main responsibility for the course

Jari Luomakoski
Pertti Tilli

Course materials

Cavusgil S., Knight G., Riesenberger J.. Pearson 2008 (or newer). International Business. Strategy, Management and New Realities (examination).
Hollensen S.. Pearson 2008 (or newer). Essentials of Global Marketing.

Lynch R. Pearson 2009. Strategic Management.
Czinkota M., Ronkainen A., Moffett M. 2007. International Business, 6th edition. Harcourt College Publishers.
Johnson, Scholes, Whitting. Pearson 2010. Fundamentals of strategy.
Luostarinen R., Welch L. 1997. International Business Operations.
Blomstermo A, Deo Sharma D. New Horizons in International Business 2003. Learning in the Internationalisation Process of Firms.

 Assessment criteria

Grade/Learning Outcomes

1 (Min. 40%
competence level)
3 (Min. 70%
competence level)
5 (Min. 90%
competence level)
Knowledge The student has limited understanding of the concepts and theories underlying the changing nature of the international business landscape in cross-border flow of products, services, capital, ideas, and people & its implication on the course project. The student understands partially the concepts and theories underlying the changing nature of the international business landscape in cross-border flow of products, services, capital, ideas, and people & its implication on the course project. The student understands fully the concepts and theories underlying the changing nature of the international business landscape in cross-border flow of products, services, capital, ideas, and people & its implication on the course project.
Skills The student has limited capability to conduct a research project & identify best/attractive partners in the target market while applying theoretical knowledge. The student is partly capable of conducting a research project & identify best/attractive partners in the target market  while applying theoretical knowledge.  The student is fully capable of conducting a research project & identify best/attractive partners in the target market  while applying theoretical knowledge. 
Competence The student has limited motivation and ability to diagnose & apply strategy as well as analyze opportunities in the international business environment. The student shows poor service and sales orientation as required by the HH3S policy. The student is partly motivated and able to diagnose & apply strategy as well as analyze opportunities in the international business environment. The student shows good service and sales orientation as required by the HH3S policy. The student is fully motivated to able to diagnose & apply strategy as well as analyze opportunities in the international business environment. The student shows excellent service and sales orientation as required by the HH3S policy.

Modes of assessment and their weights for the day implementation

Assessment

Targets (in Winha) 

Assessment target

Minimum grade of 1 required for all targets. 

% of theme grade

% of course grade

 

 

 

Attendance: Social learning and sharing n class.

Max 1 absence/month

30%

 

100%

 

 

Examinations

30%

Course Assigment in teams

40%

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form.