Scope: 5 ECTS
Timing: semester 3
Course level: Basic Studies
Course type: compulsory
Starting level and linkage with other courses
Prerequisite: IBU1LF101 Introduction to International Business. IBU1LF102 Selling to Export Markets is recommended to be studied at the same time.
You identify the reasons why companies internationalise (push and pull factors). You understand the history of internationalisation processes and strategies of firms (focus: Finnish companies). You understand why and how multinational companies operate (location, communication, decision-making etc.). You have a holistic picture of SMEs and MNC's challenges while selling to global markets. You are able to assess and compare the suitability of the various market entry modes and understand the optional ways to grow in the selected markets. You understand the partner network creation process of a company. You recognize the different strategic options of the company to make a reliable market assessment.
- terminology and definitions
- reasons for companies to internationalise
- prerequisites for successful internationalisation/globalisation
- internationalisation processes of firms (focus: Finnish firms)
- market entry strategies (export entry modes, FDIs, contractual entry modes, projects)
- organisational participants that make international business happen
- partners, networks and international value chain
- international business strategy (global, transnational, multidomestic, international)
- target market screening and selection
- market size assessment
Recognising and validating prior learning (RPL)
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.
Cooperation with the business community
Research (study of internationalisation process) of companies, visiting lecturers.
The focus of the course is international business.
Contact and distant sessions or virtual course or educationalisation.
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).
Link to the joint assessment grid. The assessment of one’s own learning.
Materials to be announced in the implementation plan.