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Employer Branding

Employer Branding

Code: HRM3LF101
Extent: 5 ECTS
Timing: semester 3
Language: English
Curriculum: GLOBBA16
Course level: Specialisation Studies
Course type: compulsory for HRM specialisation students

Starting level and linkage with other courses
Prerequisite: HRM1LF101 Basics of Human Resource Management or equivalent competence.

Learning outcomes
You know the historical development of personnel management, people management and human resource management (HRM), and understand the PEST forces driving them. You understand the value of a range of employer branding models and concepts, and can analyse organizations using them. You can make suggestions to develop HR policies and practices. You can collect qualitative data on organizations and analyse it critically.

Contents

  • history of HRM
  • employer brand (EB), EB identity, EB position, EVP (employer value proposition)
  • communicating EB
  • EB management methods
  • qualitative data collection methods
  • basics of qualitative data analysis

Recognising and validating prior learning (RPL)
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet.

Cooperation with the business community
Company guest speakers and/or students interview a company representative of their own choosing and/or other feasible forms of cooperation.

Internationality
Assignments make use of international examples and elements. Multicultural teamwork.

Course formats
Contact and distance sessions, virtual course or educationalisation.

Assessment
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).
A link to the joint assessment grid. The assessment of one’s own learning.

Course teacher(s)
Elizabeth San Miguel, Anita Pösö

Learning materials
Materials to be announced in the implementation plan.