You are here

Finnish Business Communication 2

Finnish Business Communication 2

Code: FIN1LF010
Extent: 3 ECTS (81 h)
Timing: Semester 2
Language: Finnish
Level: Basic studies (Language studies)
Type: Compulsory to all Finnish-speaking students

Prerequisites

The student has successfully completed the module LEALF1 studies, module ECOLF1 studies and the course BUS1LF001 Developing Entrepreneurial Competences. The course is part ot the module A Business Plan with an International Dimension and integrated with Business Planning for a Start-up and Basic Communication in Finnish 2 (for international students).

Learning outcomes

Upon successful completion of the course, the student

  • understands the strategic role of communication in companies and other organizations
  • understands the role of media relations in managing reputation
  • uses communication as a tool in implementing corporate strategy
  • produces and delivers various kinds of texts and presentations aimed at diverse types of Finnish-speaking audiences
  • has developed further his/her writing skills in Finnish in the context of internal and external corporate communication
  • is able to deliver professional presentations in Finnish
  • has enhanced his/her HH3S competences as applicable to the course.

Course contents

The aim of the course is to introduce the students to the corporate communications function. The course examines communication issues, structures, policies and practices in companies operating in Finland and gives insight into how corporate strategy is implemented through communication. The course has a practical orientation, drawing on both theoretical knowledge and personal communication skills.

  • Functions of corporate communication
  • Reputation management
  • Internal communication
  • Change communication
  • Crisis communication
  • Investor relations
  • Media relations
  • Digital communication
  • Integrated marketing communications
  • Public relations
  • Corporate social responsibility communications

Company Cooperation

Real business based examples and cases, guest speakers, company visits as appropriate

International dimension

International and global business approach to course themes and topics, contributions by multinational student groups and company cooperation

Teaching and learning methods

Contact sessions (for day  programme), virtual session (for evening programme)
Exercises, presentations
Assignments
Company-based project work in teams
Company visits, guest lectures
The assessment of one’s own learning 1 h

Accreditation of prior learning

Accreditation of prior learning is observed on the course according to separate instructions.

Teachers with the main responsibility for the course

Johanna Mäkeläinen, Tuula Jäppinen.

Course material

Juholin, E. 2013. Communicare! Kasva viestinnän ammattilaiseksi. Management Institute of Finland MIF. Helsinki.

Assessment criteria

Grade/Learning outcomes

1 (Min. 40%
competence level)
3 (Min. 70%
competence level)
5 (Min. 90%
competence level)
Knowledge The student understands and describes corporate communications as a strategic tool for companies and other organizations. He/she has a basic theoretical knowledge of corporate communications. He/she knows the most relevant concepts and can partly apply them to new contexts.  The student understands and clearly describes corporate communications as a strategic tool for companies and other organizations. He/she has a good theoretical knowledge of corporate communications. He/she knows the relevant
concepts and can apply them to new contexts.
The student understands and very clearly describes corporate communications as a strategic tool for companies and other organizations. He/she has a very good theoretical knowledge of corporate communications. Her/his use of the relevant concepts in new contexts is very accurate.
Skills The student has satisfactory skills to produce and deliver professional texts and presentations in Finnish for corporate communications purposes. The student has good skills to produce and deliver professional texts and presentations in Finnish for corporate communications purposes. The student has excellent skills to produce and deliver professional texts and presentations in Finnish for corporate communications purposes.
Competence The student shows satisfactory activity and initiative in the learning process. The student shows poor service and sales orientation as required by the HH3S policy. The student shows activity and initiative in the learning process. He/she is willing to develop her/his own communicative skills in the context of internal and external corporate communications. The student shows good service and sales orientation as required by the HH3S policy. The student shows excellent activity and initiative in the learning process. He/she is willing to develop her/his own communicative skills target-oriented in the context of internal and external corporate communications. The student shows excellent service and sales orientation as required by the HH3S policy.

Modes of assessment and their weights

Active participation and assignments 30%
Project work 30%
Exam 40%

The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form.